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Knowt Inc.

Knowt Inc.

via Polymer

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Entry Level Marketing Lead (University GTM Strategy)

Anywhere
Full-time
Posted 12/11/2025
Direct Apply
Key Skills:
Marketing
Community Building
Recruitment
College Culture
Communication
Organization
Data Analysis
Social Media
Influencer Outreach
Event Planning
Ambassador Programs
Student Engagement
Growth Strategies
Activation
Leadership
Collaboration

Compensation

Salary Range

$Not specified

Responsibilities

Build and scale the College Ambassador Program from the ground up, including launching programs and measuring results. Recruit and manage ambassadors while designing strategies to maximize student signups.

Requirements

Candidates should have 1-3 years of experience in student marketing or community building and a deep understanding of college culture. Strong communication skills and the ability to build operational systems are essential.

Full Description

Knowt is one of the fastest-growing AI tools in education — used by 6,000,000+ students to learn faster, study smarter, and ace their exams. We're now building a nationwide College Ambassador Program to dominate campuses and drive rapid student growth. We’re hiring a College Ambassador Program Lead — ideally someone who has PERSONAL experience being a campus ambassador and understands what actually motivates students, what works on the ground, and how to turn scrappy tactics into scalable systems. Responsibilities Build and scale the entire ambassador program from practically zero to nationwide. Fully covered travel to major university campuses to launch programs, run activations, test playbooks, and measure results. Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. Manage weekly growth experiments across campuses and use data to iterate. Requirements 1–3 years experience in student marketing, ambassador programs, college growth, or community building. Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before. Proven ability to build and scale operational systems with lots of moving parts. Strong communicator who’s high-energy, organized, and biased toward action. Experience working with student creators, influencers, or ambassador cohorts is a big plus. EdTech or consumer app growth experience preferred, but not required.

This job posting was last updated on 12/13/2025

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