Kings Loot

Compensation

Full Description

Director of Retention (DTC eCommerce) Reports to: Director of Marketing Department: Marketing (Lifecycle & Retention) Location: Remote Compensation: $100,000 – $130,000 base + performance bonus Role The Director of Retention owns Kings Loot’s customer lifecycle and repeat revenue engine. This role is responsible for increasing LTV, repeat purchase rate, and owned-channel revenue through best-in-class email, SMS, and lifecycle marketing. You will turn first-time buyers into loyal, repeat customers by building high-performing flows, running disciplined testing, and optimizing campaigns that consistently drive revenue. You are the “CEO of Repeat Revenue.” Responsibilities Email, SMS & Lifecycle Ownership • Own Klaviyo strategy across flows, campaigns, segmentation, and testing • Build, optimize, and scale all lifecycle flows, including: • Welcome • Abandoned cart & checkout • Browse abandonment • Post-purchase education & upsell • Winback (1st, 2nd, 3rd purchase) • VIP & loyalty • Own the campaign calendar aligned with product launches and promotions • Continuously A/B test subject lines, creative, copy, timing, and offers • Own product-led retention ecosystems by category (EDC, Travel, Rings, Ecosystem), including customer segmentation, suppression rules, and upgrade paths.” • Maintain list hygiene, deliverability, and compliance LTV, Cross-Sell & Upsell Strategy • Design cross-sell logic across product categories (EDC, Travel, Rings, Ecosystem) • Build post-purchase upsells and repeat purchase journeys • Create bundles, add-ons, and “complete the set” campaigns • Partner with Merchandising and Creative to align offers with inventory and launches Data, Testing & Performance • Own retention reporting and cohort analysis • Improve flow performance through structured split testing • Analyze repeat purchase behavior and optimize accordingly • Build dashboards tying retention performance directly to revenue Team & Agency Collaboration • Manage email/SMS agency (if applicable) with clear KPIs and accountability • Create creative briefs for lifecycle campaigns • Collaborate with Creative Strategist and Designers • Align messaging with Customer Support to ensure consistent CX Results (KPIs)Revenue Contribution (Non-Negotiable Targets) • Flow Revenue: ≥ 20% of total revenue • Campaign Revenue: ≥ 15% of total revenue • Total Email/SMS Contribution: ≥ 35% of total revenue Performance & Growth Metrics • Beat existing flow performance through A/B testing within first 30 days • Increase repeat purchase rate by 10–15% within 90 days • Improve early LTV cohorts (30 / 60 / 90 day) • Reduce unsubscribe and spam complaint rates • Grow high-quality subscriber list consistently 30 / 60 / 90 Day ExpectationsFirst 30 Days — Foundation & Wins • Audit all flows and campaigns • Rebuild or optimize top 5 revenue-driving flows • Launch A/B tests and outperform previous benchmarks • Deliver retention roadmap and KPI dashboard 60 Days — Acceleration • Scale optimized flows across lifecycle • Improve segmentation and personalization • Launch structured cross-sell and upsell programs • Flow revenue trending toward 20%+ 90 Days — Scale & Systemize • Maintain flow revenue ≥ 20% • Campaign revenue ≥ 15% • Total Email/SMS ≥ 35% • Repeat purchase rate trending up across cohorts • Retention becomes a predictable growth lever RequirementsSkills & Experience • 5+ years in retention, lifecycle marketing, or CRM for a DTC brand • Deep expertise in Klaviyo (flows, segmentation, testing) • Strong understanding of LTV, CAC, MER, contribution margin • Proven ability to improve retention metrics quickly • An analytical mindset with creative execution ability • Experience managing agencies and cross-functional teams Tools & Platforms • Klaviyo • Shopify • Post Script • Google Analytics / Triple Whale • Attentive or SMS platform • ClickUp • G Suite • Figma (bonus) This Job is NOT for You If… • You haven’t owned lifecycle flows end-to-end • You avoid data and testing • You rely on agencies for strategy • You prefer branding over measurable performance • You don’t understand DTC retention economics This Job IS for You If… • You love turning data into revenue • You obsess over LTV and repeat purchase behavior • You move fast, test often, and iterate relentlessly • You want ownership over a major revenue lever • You enjoy building systems that scale Compensation & Benefits • Base Salary: $100,000 – $130,000 • Performance bonus tied to retention, LTV, and revenue contribution KPIs • Unlimited PTO + Paid Holidays • Roth IRA • Remote / Work From Home • 50% Employee Product Discount Pay: $100,000.00 - $130,000.00 per year Benefits: • Employee discount • Paid time off • Professional development assistance • Retirement plan Work Location: Remote