Kinecta Federal Credit Union

Compensation

Full Description

GENERAL SUMMARY: Assumes leadership responsibilities and oversight of product development, the execution of corporate and product marketing and growth strategies for Kinecta Federal Credit Union and its subsidiaries. This position develops, manages, and executes strategic product, member, and prospective member growth campaigns to drive revenue for the direct and in-direct member channels. The position will possess advanced hands-on knowledge and experience supporting effective marketing campaigns leveraging multiple integrated media types including but not limited to direct response, online and mobile banking, digital, print, out-of-home, direct mail, email, TV, radio, and sponsorships. NATURE AND SCOPE OF POSITION: Reports directly to the Chief Marketing Officer, works with a minimal amount of supervision and direction, and is authorized to take reasonable actions necessary to carry out the assigned responsibilities of the position, provided that such action is consistent with cost-effective practices, brand guidelines, policy and procedures of Kinecta Federal Credit Union. SUPERVISORY RESPONSIBILITIES: This role will oversee the product marketing team that supports member growth, member retention, member cross-sell. This includes consumer and business product lines, consumer lending, mortgage lending, business lending, credit & debit cards, deposits, investments/wealth, and insurance. ESSENTIAL DUTIES AND RESPONSIBILITIES: • Understands the organizational objectives and develops and executes marketing strategies to achieve goals. Works closely with the Business Unit Leadership, Chief Marketing Officer, Strategy, Business Intelligence, IT, Digital Banking, and the entire marcom team in the development, execution, and implementation of strategic growth marketing campaigns. • Product owner for all share (deposit) products (Retail and Business). • Develops and executes strategic plans for all share products, product design and ongoing product maintenance. Establishes annual goals and objectives for each product, including management reports and analysis related to the execution of those strategies. • Manages, all product marketing and technology activities that support member growth, retention, and a positive member experience. • Create/manage marketing dashboard and KPI reporting. • Manages direct reports and supports their ongoing development. Provides creative and brainstorming activities for and with the team to broaden scope. • Manages production of high-quality communications across all channels to support the brand, meet deadlines and control costs. Ensure that all necessary training is provided for designated channels. • Ensures materials produced are in compliance with Kinecta and its subsidiaries’ branding guidelines, graphic standards, writing style and regulatory requirements. • Ensures programs are conducted within allocated budget. • Utilizes member and market research to identify opportunities for product or service development, positioning, and recommendations. • Develops return on marketing investment and recommendations for program changes. • Monitors and reports overall Marketing KPIs and NTO projects to Chief Marketing Officer on a regular basis. • Maintains an on-going understanding of the credit union operations and impact the website has on the attainment of departmental and credit union goals. • Directs vendors and agencies as required attaining quality and cost objectives, meeting goals and performance requirements. • Interacts with product owners (i.e., auto loans/credit cards/mortgages) to plan marketing initiatives and gather feedback. • Utilizes member and market research to identify opportunities for product or service positioning and recommendations. • Prepares the annual departmental business plan and budget. Tracks and reports budget performance. • Participates in community related activities to promote the credit union. • Regularly monitors and analyzes industry news and market conditions as they relate to products and services. NON-ESSENTIAL DUTIES AND RESPONSIBILITIES: Performs other duties including special projects as assigned. MINIMUM QUALIFICATIONS: Knowledge, Skills and Abilities: • 10+ years hands on knowledge of financial services industry (e.g. banking, wealth, insurance). • 10+ years managing effective growth campaigns for financial services companies • 5+ years hands-on experience managing and building high-performance marketing teams • Knowledge of marketing mediums: including but not limited to digital, broadcast, print, collateral, web, online, social, and direct response • Knowledge of bank and /or credit union products and services as it relates to all businesses and market segments. • Develop marketing campaigns utilizing predictive analytics and personas. • Ability to provide effective leadership and guidance to staff. • Strategic thinker and innovative. • Strong leadership skills. • Strong communication, copywriting, and presentation skills. • Understanding of website development and management • Excellent organizational, project, and time management skills • The ability to interface with all levels of employee including, staff, management, and executives. • Ability to work cooperatively, self-sufficient, and as a self-starter. Education, Training and Experience: Potential candidates for this position must meet the following requirements: • BA/BSA in business, advertising, marketing, public relations, or related experience required • Master’s degree preferred • Minimum of 10 years and management experience. • Minimum of 10 years marketing experience in financial institution or large organization. • Must have strong organization skills, ability to negotiate, management skills, analytical and problem-solving skills One year of relevant professional-level work experience may be substituted for one year of required education. WORKING CONDITIONS: • The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. • The job may require flexibility with regards to scheduling days, hours, and work location, depending on business needs. • The job is typically sedentary but may require standing and walking up to 35% of the work time to transfer files, ask questions, and related activities. • Position may require local or regional travel estimated to be 5% annually. PHYSICAL ABILITIES, MENTAL DEMANDS, AND WORK ENVIRONMENT Must be able to exercise sound judgment, effectively plan and be well organized, have excellent oral and written communications skills, work well under changing timelines, take the initiative and be flexible and cooperative. Accuracy, timeliness and maintaining confidentiality related to member, employee information and company records is required. While performing the job duties of this position, the employee is regularly required to sit; talk or hear in person and by telephone; use hands to operate standard office equipment; reach with hands and arms; lift minimum 10 lbs. The employee is frequently required to walk and stand. Vision abilities required by this job include close vision and the ability to adjust focus to read and operate office equipment, as necessary. The employee works under typical office conditions and noise levels. Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.