$90K - 130K a year
Lead consumer insights research to guide brand strategy, communication, and product innovation for fire/life safety brands, managing research suppliers and communicating insights to drive business decisions.
Bachelor's degree with 5+ years in Consumer Insights or advanced degree with 3+ years, experience in CPG and innovation research, ability to lead cross-functional teams, strong communication and storytelling skills, and willingness to travel up to 10%.
Description: • Support the Senior Manager, Consumer Insights in overseeing all fire/life safety brands within the global portfolio with a focus on the Kidde brand. • Lead research to guide brand strategy, communication, and product innovation in support of internal NPD Passport Gates, along with ad hoc analyses. • Model and promote a consumer-centric mindset throughout the organization. • Communicate complex insights and recommendations verbally and through presentations, utilizing storytelling techniques. • Share and support consumer foundational learning throughout the organization. • Translate insight needs into learning plans, set scope, define strategy and use appropriate methods (qualitative, quantitative or both). • Vet research suppliers for capabilities and manage external research suppliers to ensure delivery. • Ensure research deliverables are met with excellence (on time, on scope, within budget). • Distill research findings into clear narratives and data visualizations. • Effectively communicate insights to drive strategy and make impactful business decisions. • Lead innovation research to support the Kidde Passport gates process. Requirements: • Bachelor’s degree and 5+ years of experience in Consumer Insights • Or Advanced degree (MBA, Master’s, Doctorate) with 3+ years of Consumer Insights experience. • Willingness to travel up to 10%, including up to 2 times per quarter for research, sales meetings, and other related activities. • Bachelor’s Degree in psychology, marketing, and statistics • Consumer Insights experience, preferably in the CPG industry. • Experience in innovation, shopper, channel research preferred. • Experience with both homeowner and professional audiences preferred (electrical contractors, home builders, etc) • Experience researching shopper journeys throughout Home Improvement Retail, eCommerce and Distributor channels preferred • Global research experience preferred • Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations • Energetic and driven by the mission to enhance people’s home and life safety • Passion for customer experience, combined with business curiosity and a strategic viewpoint • Experience directly supporting Marketing and Product Development teams, consulting throughout the process to ensure insights-driven activations • Experience leading and influencing cross-functionally • Knowledge in areas such as quantitative and qualitative techniques, new product development, consumer/shopper journey, brand tracking, and collaboration to measure performance in the market • Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations & influence • Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends • Strong background in managing Consumer Insights projects from beginning to end; ability to conduct DIY research as needed (Quantilope & Centercode experience a plus, or similar) • Well-versed in the Insights industry with what research agency partners have to offer • Experience presenting to Senior Management preferred. Benefits: • Health Coverage: Choose from three medical plans, dental, and vision options • Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance • Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc) • Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits • Retirement: 401(k) plan with employer match
This job posting was last updated on 10/13/2025