Ket Software

Compensation

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Job Description: Overview We are seeking a seasoned Adobe Analytics expert to lead the evolution of our enterprise digital analytics capabilities. This role requires deep technical expertise, hands-on implementation experience, and the ability to bridge the gap between technical teams and business stakeholders. The ideal candidate has significant experience with Adobe Analytics, Customer Journey Analytics (CJA), and enterprise-scale data integrations, particularly in B2B and/or financial services environments. This role will be responsible for assessing our current Adobe Analytics implementation, identifying gaps, and guiding our transition from legacy Adobe Analytics to CJA. They will serve as a strategic advisor, technical architect, and cross-functional collaboration across marketing technology, product, digital experience, and data teams. Qualifications • 7+ years of hands-on experience with Adobe Analytics and large-scale enterprise implementations. • 2+ years of direct experience with Adobe Customer Journey Analytics. • Strong SQL skills for data validation, QA, and historical implementation review. • Deep understanding of digital tagging methodologies, data layers, event-driven architectures, and web/mobile instrumentation. • Background integrating Adobe solutions with CDPs, CRM platforms, identity systems, and marketing technologies. • Knowledge of identity resolution, authentication-based data strategies, and cross-device visitor stitching. • Proven ability to work cross-functionally and translate between technical and non-technical audiences. • Experience working in or supporting complex B2B environments. • Hands-on experience with Adobe Target and Adobe Real-Time CDP. • Demonstrated ability to build documentation frameworks such as tagging guides, SDRs, and data dictionaries. • Experience in the financial services industry (preferred)