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[Hiring] Business Development Executive - Heavy Equipment Rental SaaS @justsalesjobs

Anywhere
full-time
Posted 10/2/2025
Verified Source
Key Skills:
B2B SaaS Sales
New Business Development
Selling to C-Suite
Sales Strategy
CRM (Salesforce & HubSpot)
Product Demonstrations
Lead Generation
Pipeline Management
Sales Training
MS PowerPoint
Google Drive/Docs

Compensation

Salary Range

$80K - 110K a year

Responsibilities

Drive new business development and secure new clients across North America by selling SaaS platforms to executive-level decision-makers in equipment rental and industrial sectors.

Requirements

3-7+ years of B2B SaaS sales experience with proven success selling to C-suite executives, preferably in construction or industrial technology sectors, comfortable in a fast-paced SaaS environment.

Full Description

As a Sales Executive, you will be selling SaaS platforms tailored for equipment rental, dealer, sales, and service industries. The role involves working with executive-level decision-makers and typically navigating three key stakeholders in the buying process. You will be responsible for driving new business development and securing new clients across North America. You will report to the Director of Sale. This position offers a base salary ranging from $80,000 to $110,000 plus uncapped commissions. COMPENSATION & BENEFITS: • $80,000 – $110,000 Base Salary, plus uncapped commissions • OTE in the first year: up to $220,000 • OTE in the second year: up to $220,000+ • Health Benefits – Company Paid • RSP Matching • Laptop & Cell Phone Provided • Employee Recognition, Gifts, Rewards • Education Reimbursement • Company Social Events • Full-Time Work from Home & Flex Hours THE COMPANY & CULTURE: Our client, founded in 1982 and headquartered in Mississauga, Ontario, is a leading provider of SaaS solutions for the heavy equipment, construction, and industrial sectors. They empower equipment dealers, rental companies, and contractors across North America to streamline operations, improve asset utilization, and drive business growth through innovative technology. The company is recognized for its commitment to customer success, continuous product innovation, and industry expertise. They foster a supportive, inclusive culture that values employee well-being, collaboration, and professional growth. The company encourages innovation, celebrates achievements, and supports ongoing learning and development. Employees are empowered to make an impact, contribute to a positive workplace, and participate in community initiatives. OFFICE LOCATION & SALES TERRITORY: • Head Office: Mississauga, Ontario • Remote-based role with quarterly in-office meetings • Approximately one week per month of North American travel for client visits and conferences. • Sales Territory: North America (Canada & U.S.) • Hours: Monday to Friday EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS: • 3 - 7+ years of B2B SaaS/Cloud software sales experience (new business development) • Proven success selling to C-Suite decision-makers (CEO, CFO, CRO) • Preferred experience selling to construction, heavy equipment, or industrial technology sectors • Strong record of securing new clients/logos and closing complex enterprise-level software solutions • Must be comfortable working in a high-growth, fast-paced SaaS environment TECHNICAL SKILLS: • MS Excel – Basic • MS Word – Basic • PowerPoint – Intermediate • Google Drive/Docs – Intermediate • Online Demos – Intermediate THE PRODUCT / SERVICE / SOLUTION SaaS platform for equipment rental, sales, and service industries Solutions include customer relationship management, service delivery, inventory management, rental asset management, and business operations optimization PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S): • Customers: Equipment rental houses, heavy equipment dealers, and related industrial service providers • Company size: Small-to-Mid Market (20–99 employees make up the majority of client base) • Location: Primarily North America • Decision Makers: C-Suite executives, owners, and financial leadership SALES CYCLE / ORDER VALUE / ACCOUNT SIZE • Average Order Size: $40,000 USD ARR • Average Account Size: $40,000 USD ARR • Sales Cycle: 1–3 months, typically 6–8 sales calls/meetings to close COMPETITIVE ADVANTAGES: • Industry‑Specialization & Domain Fit • Integrated Platform Across Sales, Rental & Service • Advanced Asset Tracking & Proactive Maintenance • Strong Reporting, Analytics & Decision Support • SaaS Model with Lower IT Overhead • Ease of Use & Adoption Focus TYPICAL DAY & DUTIES: • 75% New Business Development (prospecting, demos, closing new clients) • 25% Administrative Duties (CRM updates, forecasting, reporting) • 0% Account Management LEADS: • 50% Prospecting / Cold Calling • 25% Warm Leads from Marketing & SDRs • 25% Supplied Lists OVERNIGHT TRAVEL: • 25% (approximately 1 week per month across Canada & the U.S.) SUPPORT & TRAINING: • Sales training: 2–3 months (ad-hoc, job shadowing, joint calls) • Technical product training: 2–3 months (self-directed with support from product/marketing) • Expected ramp-up: 2–3 months until actively selling WHY YOU SHOULD APPLY: • Industry‑Specialized Leader: They focus solely on the equipment rental, sales, and service sector — you’ll be working with a product built by experts for experts, not a generic solution. • Integrated & Innovative Platform: You’ll be promoting a unified system that covers rental operations, dealer sales, service workflows, and AI‑driven analytics — a compelling, cutting‑edge offering. • Impact & Ownership: In your role, you’ll have significant influence in shaping customer outcomes and expanding market presence — your contributions will be visible and meaningful. • Strong Backing & Stability: Their SaaS model, cloud infrastructure, and growing market presence offer both credibility and room for growth. OTHER SALES JOBS If this job is not ideal for you, please upload your resume for future considerations at https://justsalesjobs.recruiterbox.com/jobs/61ab37640cd048c4b78dc09bcbf58e04 Or visit our website to view other available sales jobs at https://justsalesjobs.ca/jobs/ ABOUT JUST SALES JOBS Just Sales Jobs sources and places Top Sales Talent from Toronto to Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and Machine Learning technologies along with a proven hiring methodology to identify Top Sales Talent. Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales. Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at toptalent@justsalesjobs.caWe thank all applicants in advance for their interest however, only those candidates under consideration will be contacted #IND1

This job posting was last updated on 10/2/2025

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