via Workable
$70K - 120K a year
Manage and scale TikTok influencer marketing campaigns including sourcing creators, negotiating, content coordination, and performance analysis.
Senior-level experience in TikTok influencer marketing in the US market with proven cases, strong analytical skills, and ability to manage large budgets and influencer programs.
We are looking for a US Influencer Marketing Manager (Spark Ads, Project-based) with proven experience and cases in the US market. You’ll set up and scale TikTok influencer operations, delivering 20+ videos per month together with creative teams. What You Will Do Source and recruit TikTok creators for UGC and Spark Ads. Manage negotiations, offers, payments, and documentation. Collaborate with the creative producer to develop scripts and briefs. Launch and scale influencer programs. Prepare and coordinate Spark Ads. Analyze content performance (CTR, CVR, CPA, CPM, ER, Retention). Formulate and test creative hypotheses. Prepare campaign reports and performance analyses. Goals & Expected Outcomes Within 2 months: A fully established TikTok influencer workflow. Consistent outreach to relevant creators. Script development for UGC videos together with the creative producer. Delivery of 20+ videos monthly for Spark Ads. Active performance analysis and development of new creative hypotheses. TikTok becomes an effective acquisition channel. Requirements Senior Influencer Marketing Manager / Influencer Lead—experience with TikTok and UGC content specifically in the US market is required. Experience managing Spark Ads budgets of $100k+. Portfolio with cases: UGC video examples, performance stats (video volumes, budgets, results). Experience with large-scale outreach and influencer negotiations. Proven track record launching and scaling influencer programs, especially on TikTok. Strong analytical skills: content performance and key metrics (CTR, CVR, CPA, etc.). Basic understanding of UGC production: writing scripts, briefs, technical requirements. Experience preparing Spark Ads and coordinating content approvals with creators. Confident use of Excel/Google Sheets, Notion, TikTok analytics tools. Ability to manage contracts, reporting, and payments. Skill in forming and testing creative hypotheses using data. Ability to handle negative feedback constructively and resolve conflicts. Stress resilience, positive mindset, and results orientation. Team player with willingness to share insights and support colleagues. Structured and organized work style. Flexibility and fast reaction to trends and changes. Zero tolerance for toxicity; strong interpersonal communication skills. Fluent English and Russian.
This job posting was last updated on 11/22/2025