Jobgether

Compensation

Full Description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Marketing in Massachusetts. In this role, you will lead the development and execution of integrated marketing strategies designed to elevate visibility, accelerate engagement, and drive measurable pipeline growth across multiple service lines. Working in a dynamic and collaborative environment, you will shape end-to-end marketing plans, partner with cross-functional teams, and deliver campaigns that directly influence business goals. This position calls for a strategic thinker who excels at bringing together content, creative, and digital execution to produce high-impact results. You will guide messaging, optimize performance using data-driven insights, and oversee a small team while contributing to the growth of two rapidly expanding business areas. This is an opportunity to lead with vision while staying hands-on in crafting compelling marketing programs. \n Accountabilities: Develop and own the complete marketing plan and campaign calendar for assigned service lines. Design and execute multi-channel campaigns aligned with sales goals and strategic priorities. Collaborate with content creators and creative teams to build messaging and impactful campaign assets. Launch and manage programs across email, digital advertising, social media, webinars, events, and content syndication. Partner with sales teams to support outreach strategies, including account-based marketing initiatives. Analyze campaign performance, track KPIs such as MQLs and pipeline contribution, and report insights to stakeholders. Optimize ongoing campaigns based on analytics and market feedback. Manage project timelines to ensure the timely delivery of all initiatives. Monitor market trends and competitor activity to guide campaign refinement and differentiation. Supervise one team member and collaborate on the content strategy for two growing service lines. Requirements: 8–10+ years of B2B marketing experience, ideally in cybersecurity, technology, or professional services. Demonstrated success designing and executing integrated demand-generation campaigns. Strong understanding of the B2B buyer journey and sales funnel mechanics. Excellent organizational and project management abilities with experience managing multiple initiatives simultaneously. Analytical mindset with proficiency in measuring and reporting marketing performance metrics. Strong communication and cross-functional collaboration skills. Proficiency with tools such as Salesforce, DemandBase, Wrike, and Sprout Social. Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience. Benefits: Flexible work model supporting strong work-life integration. Competitive compensation packages aligned with level and impact. Comprehensive health, dental, vision, and insurance offerings. Flexible time off and paid parental leave. Certification and training reimbursement for professional development. Access to digital mental health and wellbeing programs. Opportunities to join employee groups, attend events, and contribute to community initiatives. \n Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1