Jobgether

Compensation

Full Description

This position is posted by Jobgether on behalf of Axonify. We are currently looking for a Director, Content Marketing in Canada / United States. This role is ideal for a creative, strategic, and data-driven content leader who thrives on driving brand awareness, engagement, and revenue through compelling storytelling. You will oversee end-to-end content strategy, including narrative development, distribution, and performance optimization across multiple channels. This position offers the chance to lead a high-performing team, collaborate cross-functionally with marketing, product, and sales, and build content that guides prospects through the full-funnel journey. The role balances strategic oversight with hands-on execution, ensuring content aligns with business goals, resonates with target audiences, and drives measurable pipeline impact. Accountabilities • Lead the full-funnel content strategy, aligning with revenue goals, personas, and buyer journeys. • Own the brand voice, editorial guidelines, and visual identity across all marketing assets. • Develop messaging and positioning for product launches, campaigns, and go-to-market initiatives. • Manage and mentor a team of content creators, designers, and freelancers. • Oversee editorial calendars, content production workflows, and creative pipelines. • Collaborate with Growth, Product Marketing, and Sales to align content with demand generation strategies. • Create content across multiple formats including blogs, eBooks, webinars, landing pages, case studies, and product videos. • Implement scalable design systems, style guides, templates, and content governance frameworks. • Track content KPIs, maintain reporting dashboards, and drive iterative testing for engagement, SEO, and lead quality. Requirements • 8–10+ years of content marketing experience in B2B SaaS or technology environments. • Proven track record of driving measurable pipeline impact through content. • Strong expertise in brand building, storytelling, and editorial judgment. • Experience managing in-house teams, agencies, and freelance talent. • Deep understanding of SEO, lifecycle content, and full-funnel content strategy. • Proficiency with tools such as CMS (WordPress/HubSpot), GA4, Ahrefs/SEMRush, Figma, Notion, and Asana. • Strong written and verbal communication skills, attention to detail, and creative problem-solving ability. • Ability to balance strategic planning with hands-on execution, maintaining consistency and quality across content. Preferred Qualifications: • Experience in performance-driven marketing, CRO, and content testing. • Comfort leading content in a hybrid or distributed team environment. • Passion for AI-driven platforms or learning and enablement technologies. Benefits • Hybrid-flexible work environment with optional in-office collaboration days. • Opportunity to lead a high-impact content function influencing brand, pipeline, and customer engagement. • Career growth and professional development opportunities. • Inclusive, diverse, and supportive company culture. • Competitive salary and performance-based incentives. • Comprehensive health and wellness programs. Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly. 🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements. 📊 It compares your profile to the job’s core requirements and past success factors to determine your match score. 🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role. 🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed. The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team. Thank you for your interest!