via Workday
$200K - 300K a year
Lead GPO sales strategy and member acquisition, build partnerships, manage compliance and reporting, and collaborate across teams to grow the organization.
10+ years sales experience in GPO or healthcare supply chain, strong project management, excellent interpersonal skills, ability to travel extensively, and familiarity with MS Office and financial applications.
Overview: Who We Are HWL is a company that comes to the market with deep expertise from leading healthcare GPOs and supply chains, workforce management software providers, healthcare delivery organizations, cutting-edge technology organizations, and leading staffing agencies. Our workforce solutions deliver results that lower overall costs, produce higher-quality staff, and increase visibility into overall labor activity and metrics. Through proprietary next-generation technology and customizable MSP services, HWL delivers a vendor-neutral Total Talent Acquisition solution that lowers overall labor costs while reducing administrative burden. HWL achieves remarkable success by forging deep partnerships founded on integrity, accountability, and trust. Our company welcomes innovative thinkers who desire to work with a team that consistently displays kindness and empathy and promotes individual and collective growth. POSITION PURPOSE: The Senior Vice President of GPO Sales will be the member of HWL’s executive leadership team and responsible for building, implementing the GPO’s services. This job plays an important role in the formation and growth of the GPO. The SVP of GPO Sales will be responsible for developing sales strategies in order to achieve the best solution outcome for members and agencies. As the GPO expands and evolves this individual will be responsible for representing the GPO as a transparent, HDO-controlled alternative to vendor-owned MSPs and opaque contracting models. The SVP will serve as a trusted advisor to both HDOs, focusing on building long-term partnerships that deliver measurable value. This role emphasizes consultative selling—understanding client needs, aligning solutions with strategic goals, and fostering collaboration between members and suppliers. Reporting directly to and collaborating with the President of HWL, this role will be an integral part of HWL and will be working side by side with HWL teams to achieve growth goals and execute on its go-to-market strategy. ESSENTIAL FUNCTIONS AND BASIC DUTIES: 1. Member Acquisition and Engagement Identify and recruit healthcare delivery organizations (hospitals, clinics, physician groups, etc.) to join the GPO. Present cost-saving opportunities, contract advantages, and operational benefits to prospective members. Maintain strong relationships with members to ensure contract compliance and maximize utilization. 2. Sales Strategy, Growth and Reporting Achieve monthly and annual sales targets for member and supplier acquisition and participation. Provide regular reports on pipeline, conversions, and revenue impact. Analyze market trends and competitor offerings to refine sales strategies including but not limited to offering MSP, VMS, Credential Wallet and other services. 3. Assumes responsibility for Establishing and Maintaining effective Working Relationships with Team Members. Promotes goodwill and a positive image of the GPO. Solves problems quickly and effectively. Promote a positive and inclusive project culture in which collaboration is nurtured, and project stakeholders are engaged. Provides technical support where needed specifically in creating shared workbooks for collecting data, converting travelers, and training team members on software and tools. Attends meetings as required (both virtually and/or in-person as required). 4. Assumes responsibility for Related Duties as Required or Assigned. Collaborates with multiple departments to enhance and leverage our offerings to ensure Compliance and risks are mitigated Governance model and legal infrastructure are adhered to Market data, trends, Best practices are developed and shared Reporting, and analytics are provided. Refine and adhere to tools (e.g., CRM or SharePoint) and process such as change management process and procedures. Act as the SME for the GPO. Performs miscellaneous projects as assigned. PERFORMANCE MEASUREMENTS: Number of new members and suppliers onboarded. Member and supplier engagement Contract compliance and utilization rates. Revenue growth from supplier performance. Support duties are completed effectively and efficiently and timely. A positive image of the Company is projected. Members and Agencies are treated professionally and well informed of the status of services and orders. Good coordination and effective working relationship with other members of the HWL team and third parties. Assistance is provided as needed. Management is well informed of area activities and of any significant problems. QUALIFICATIONS: Education/Certification: Bachelor’s degree required, MBA in Business or Marketing or other related field preferred. Required Knowledge: Strong understanding of healthcare supply chain, staffing industry, and MSP. Experience Required: 10+ years in equivalent experience working in GPO environment, sales or similar areas. Demonstrated ability to build strategic partnerships and deliver solutions Skills/Abilities: Strong project management skills – detail oriented Excellent people skills, with the ability to start, cultivate, and maintain lasting relationships with customers, direct reports, and senior management. Ability to work collaboratively with software development and technology teams to execute growth and solve problems. Travel: Successful associates in this position must be able and willing to travel nationwide up to 50% of the time. Technical Ability: Competent in the use of MS Word and Excel. Be familiar with and have the ability to learn applications such as financial applications and other company applications and systems required by job content Disclosures Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing. We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law. HWL is a company that comes to the market with deep expertise from leading healthcare GPOs and supply chain, workforce management software providers, healthcare delivery organizations, cutting-edge technology organizations, and leading staffing agencies. Our workforce solutions deliver results that lower overall costs, produce higher quality of staff, and increase visibility into overall labor activity and metrics.
This job posting was last updated on 11/21/2025