J and CO LLC

Compensation

Full Description

Overview We are seeking a highly skilled and results-driven PPC Marketing Specialist to join our dynamic marketing team. The ideal candidate will possess extensive experience in performance marketing, media buying, and digital advertising strategies across multiple platforms. This role involves developing, managing, and optimizing pay-per-click campaigns to maximize ROI and drive targeted traffic for e-commerce and other online initiatives. The successful applicant will have a deep understanding of SEM, SEO tools, web analytics, and conversion optimization techniques to ensure campaign success and continuous growth. Duties • Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, Facebook Advertising, and DoubleClick. • Conduct comprehensive keyword research to identify high-performing keywords aligned with campaign goals. • Manage media planning and buying strategies to optimize ad spend and improve campaign performance. • Utilize Google Analytics, Google Tag Manager, and web analytics tools to monitor campaign metrics, analyze user behavior, and generate actionable insights. • Perform A/B testing and conversion optimization to enhance ad effectiveness and landing page performance. • Oversee social media management related to paid campaigns, ensuring consistency across channels. • Monitor campaign budgets closely while maximizing ROI through strategic bid adjustments and targeting refinements. • Generate detailed reports on campaign performance, providing recommendations for ongoing improvements. • Stay updated with the latest trends in digital marketing, SEO tools, SEM strategies, and industry best practices. Experience • Proven experience in PPC campaign management with a strong track record of successful campaigns in Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and other digital platforms. • Expertise in performance marketing techniques including affiliate marketing, media buying, and conversion rate optimization. • Proficiency with SEO tools, web analytics platforms such as Google Analytics, and tracking tools like Google Tag Manager. • Strong knowledge of SEM strategies including keyword research, bidding strategies, and ad copywriting. • Experience working with e-commerce platforms is highly desirable. • Ability to analyze data effectively to inform decision-making and optimize campaigns for maximum impact. • Familiarity with media planning software and tools such as DoubleClick is a plus. Join our team as an Expert PPC Digital Marketing Specialist to leverage your skills in a fast-paced environment dedicated to innovative digital advertising solutions that deliver measurable results. Job Type: Full-time Pay: $85,000.00 - $95,000.00 per year Work Location: In person