InstantServe LLC

Compensation

Full Description

Job Title: Web Content Designer Location: Hartford, Connecticut (Remote) Experiences Required for This Role Content Development - At least 3 years of measurable experience in the following: • Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications • Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design • Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content • Aligning content with business goals, stakeholder objectives, and user needs • Inventorying and auditing of content on a local or enterprise level • Copywriting - a high proficiency in writing for real people and motivating them to action • Conducting in-depth research on industry-related topics to develop original content and optimize current content • Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns • Editing content and proofreading material for errors and inconsistencies SEO and analytics - At least 3 years of experience Content Optimization and Governance - At least 3 years of experience Content Development • Knowledge of Sitecore or a comparable CMS • Expert copywriting and editing skills • Content marketing • SEO and analytics • Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira) • Effective communication skills • High emotional intelligence Preferred Skills & Qualifications Other Desirable Skills • Highly proficient in Sitecore • Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field • 3 years of website content development work for a company or institution in a full-time role with defined project-driven goals • Experience with chatbots, search consoles, and helpdesk services • Proficiency with content tools, especially development, inventory/auditing, and SEO tools • A portfolio of published online content • Industry certification in a field-related discipline • 1 year of experience using customer relationship management platforms such as Salesforce • 1 year of experience using Google Analytics (preferable GA4) • 1 year of experience using data dashboard software like Power Bi