Inspira Financial

Compensation

Full Description

Paid Media Manager will manage paid media and Account-Based Marketing (ABM) programs. This role is responsible for planning, executing, and optimizing paid media campaigns that drive account engagement, qualified pipeline, and revenue growth across priority industries, in partnership with our media agency. This strategic, hands-on role is pivotal in driving account engagement, generating qualified pipeline, and accelerating revenue growth across priority industries. Paid Media Manager will own the end-to-end process of planning, executing, and optimizing paid media campaigns, leveraging data-driven insights to continuously improve performance. This position is ideal for a results-oriented marketer who thrives at the intersection of strategy and execution, collaborates effectively with agencies and internal stakeholders, and embraces innovation in digital marketing. Core Responsibilities: * Develop and Execute Media Strategy: Partner with segment leaders, agencies, and senior leadership to design and implement comprehensive B2B paid media and ABM strategies across channels such as LinkedIn, Google Search & Display, and programmatic platforms. * Campaign Ownership: Manage all aspects of campaign planning, setup, optimization, and performance tracking to ensure alignment with business objectives. * ABM Program Management: Lead ABM initiatives using platforms like Demandbase and/or 6sense, including audience segmentation, intent analysis, and account targeting. * Cross-Functional Collaboration: Work closely with Demand Generation, Brand, Content, Website, Analytics, Sales, and Compliance teams to deliver integrated, full-funnel campaigns. * Budget & ROI Management: Oversee paid media budgets, pacing, and forecasting while partnering with agencies to maximize return on investment. * Data-Driven Insights: Track, attribute, and report campaign performance, translating data into actionable insights for continuous improvement. * Testing & Optimization: Drive experimentation to enhance conversion rates, engagement, and pipeline impact. * Creative Development: Collaborate with Brand, Creative, and Content teams to produce compelling campaign assets. * Stay Ahead of Trends: Monitor emerging B2B media trends, ABM best practices, and platform innovations to keep Inspira at the forefront of digital marketing. Qualifications Education & Experience: * 5–7 years of experience managing B2B paid media programs, with strong ABM experience * Hands-on experience with Demandbase and/or 6sense (certification a plus) * Proven success running campaigns in LinkedIn Campaign Manager and Google Ads Skills & Abilities: * Strong understanding of B2B audience segmentation, intent data, and multi-touch attribution * Experience with analytics and CRM platforms (e.g., Google Analytics, Salesforce) * Ability to manage budgets, analyze performance, and optimize spend for ROI * Strong communication skills and comfort presenting insights to stakeholders Other Requirements: * Occasional travel (10% - 20%) * Prolonged periods of sitting at a desk and working on a computer