via Workday
$40K - 70K a year
Researching competitor backlink profiles, executing outreach campaigns, and monitoring backlink profiles using SEO tools.
At least 2 years of experience in link building and outreach, proficiency with SEO tools, and understanding of off-page SEO.
A company is looking for a Digital PR Specialist to strengthen the online authority of its brands through backlink opportunities and outreach campaigns. Key Responsibilities • Research and analyze competitor backlink profiles to identify high-value opportunities • Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains • Monitor, audit, and report on backlink profiles using SEO tools Required Qualifications • 2+ years of proven experience in link building and outreach (agency or in-house) • Strong understanding of SEO principles, especially off-page SEO and backlink acquisition • Proficiency with SEO and outreach tools • Ability to work independently and manage multiple campaigns • Self-motivated, adaptable, and results-driven with a focus on continuous improvement
This job posting was last updated on 1/26/2026