via Indeed
$200K - 250K a year
Own and execute the digital marketing strategy for the EPM Suite, managing budgets, optimizing campaigns, and collaborating cross-functionally to meet growth targets.
Requires 10+ years in digital marketing, managing large budgets, expertise in paid media platforms, analytics, SEO, and team leadership.
About Us: insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com. Job Description: About the Role As Director of Digital Marketing for our EPM Suite business, you will own the complete digital strategy and execution for a high-growth portfolio generating significant ARR. You will manage a multi-million-dollar digital marketing budget while driving pipeline generation, customer acquisition, and market share growth in a competitive landscape that includes platform players like OneStream, Anaplan, and emerging AI-driven competitors. Reporting to the VP of Marketing for EPM, you will partner closely with Sales, Product Marketing, Customer Success, and cross-functional marketing teams to align digital investments with business objectives. Your success will be measured by achieving aggressive YoY growth targets through digital-sourced pipeline, marketing-attributed bookings, conversion rate optimization, and efficient customer acquisition costs. Digital Strategy & Execution Paid Media Leadership Own the complete paid media strategy across Google Ads, LinkedIn, display, programmatic, and emerging channels for the EPM business unit and sub-regions Manage agency relationships to ensure strategic alignment, campaign excellence, and optimal ROI across all paid channels Develop audience segmentation strategies that align with ABM frameworks and target accounts Design channel mix strategies that balance brand awareness, demand generation, and pipeline acceleration Evaluate and recommend channel expansion opportunities based on market dynamics and competitive landscape Performance & Optimization Establish and achieve specific digital MQL, pipeline, and bookings goals aligned with broader EPM business objectives Build comprehensive A/B testing frameworks to continuously optimize campaign performance across channels Analyze performance metrics across the funnel, providing regular insights and recommendations to VP Marketing and senior leadership Implement attribution models connecting digital investments to revenue outcomes Drive continuous improvement in cost-per-lead, cost-per-opportunity, and overall marketing efficiency metrics SEO & Organic Strategy Collaborate with shared SEO and web teams to develop EPM-specific content strategies and technical optimization priorities Oversee website optimization efforts to enhance user experience and increase conversion rates Partner with content and product marketing teams to ensure SEO best practices are embedded in all digital content Cross-Functional Leadership & Collaboration Agency & Vendor Management Serve as primary relationship owner for digital marketing agencies and technology vendors Develop agency briefs, establish performance expectations, and conduct quarterly business reviews Negotiate contracts and scope of work to maximize value and partnership effectiveness Ensure agency partners deeply understand EPM buyer personas, competitive dynamics, and business priorities Internal Partnerships Partner with Product Marketing to translate product positioning and messaging into high-performing digital campaigns Collaborate with Sales leadership on pipeline targets, account-based strategies, and sales enablement for digital programs Work closely with Revenue Operations to ensure proper lead routing, attribution, and performance measurement Align with regional field marketing teams to amplify digital efforts with integrated campaigns Coordinate with shared marketing services teams (Web, SEO, Social, Marketing Automation) to execute cohesive strategies Strategic Stakeholder Management Present digital strategy, performance, and recommendations to VP Marketing and CMO in regular business reviews Communicate digital insights and competitive intelligence to inform broader marketing strategy Represent digital marketing in cross-functional planning for product launches, major campaigns, and strategic initiatives Marketing Technology & Data Platform Expertise Leverage marketing technology stack including Salesforce, Pardot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and ABM platforms Partner with Marketing Operations to optimize platform configurations, integrations, and automation workflows Stay current on emerging technologies and recommend investments that provide competitive advantage Data-Driven Decision Making Build dashboards and reporting frameworks that provide real-time visibility into digital performance Conduct deep-dive analyses to understand customer journey dynamics and conversion drivers Use predictive analytics and AI-driven insights to optimize budget allocation and campaign targeting Establish governance frameworks for data quality, attribution accuracy, and performance measurement Team Leadership & Development Lead and develop a team of digital marketing professionals, providing coaching, mentorship, and career development Make strategic resource allocation decisions across campaigns, channels, and regional priorities Build organizational capabilities in emerging areas like AI-powered marketing and programmatic advertising Foster a culture of experimentation, continuous learning, and data-driven optimization Recruit and retain top digital marketing talent to scale capabilities as the business grows Required Qualifications Experience & Background 10+ years of progressive digital marketing experience with at least five years in leadership roles managing teams Proven track record managing large-scale paid media budgets ($3M+) in B2B enterprise software marketing Deep expertise in demand generation for complex, high-consideration enterprise solutions Demonstrated success building and scaling digital programs that consistently exceed pipeline and revenue targets Experience managing agency relationships and vendor partnerships to drive business outcomes Technical & Functional Expertise Expert-level knowledge of Google Ads, LinkedIn Campaign Manager, programmatic platforms, and emerging digital channels Strong proficiency with Salesforce, Pardot/marketing automation, Google Analytics, and ABM platforms Advanced analytical capabilities with experience building multi-touch attribution models Solid understanding of SEO, website optimization, conversion rate optimization, and user experience principles Proficiency in data visualization tools (Tableau, Power BI, Google Data Studio) and advanced Excel Strategic & Leadership Capabilities Strategic thinker who can translate business objectives into actionable digital marketing plans Exceptional cross-functional collaboration and stakeholder management skills Strong executive presence and communication skills for presenting to senior leadership Comfortable operating in fast-paced, high-growth environments with competing priorities Ability to balance strategic thinking with hands-on execution and optimization Preferred Qualifications Experience in financial planning & analysis (FP&A), enterprise performance management (EPM), or adjacent software categories Background working with private equity-backed or high-growth software companies Knowledge of competitive landscape including OneStream, Anaplan, Pigment, and other EPM platforms Experience with AI-powered marketing tools and predictive analytics platforms Familiarity with regulated industries (financial services, healthcare, government) and their unique marketing requirements Project management certification or experience with platforms like Wrike, Asana, or Monday.com Success Metrics (First 12 Months) Achieve or exceed digital-sourced MQL, pipeline, and bookings targets for EPM business unit Implement optimized paid media strategy delivering measurable improvement in efficiency metrics (CPL, CPO, CAC) Build high-performing digital marketing team with clear roles, accountabilities, and development plans Establish strong agency partnerships with documented performance improvements Launch comprehensive A/B testing program driving continuous optimization across channels Develop attribution framework providing clear visibility into digital marketing ROI Successfully support 2-3 major product launches or strategic campaigns with integrated digital execution Core Values Drive & Discipline: Operate effectively in a fast-paced environment across multiple campaigns and priorities while delivering high-quality results on time and within budget. Growth Mindset: Actively seek opportunities to improve team capabilities, optimize processes, and adopt emerging best practices in digital marketing. Crispness of Execution: Demonstrate passion for process excellence while creating measurable value through superior campaign performance and financial results. Communication: Effectively present complex digital marketing strategies, data, and insights to stakeholders at all levels both orally and in writing. Creative Thinking, Analysis & Strategy: Use data, competitive intelligence, and market insights to create innovative digital campaigns and strategies that differentiate EPM in the market. Leadership: Build trust and collaborate effectively with people at various levels across the organization, agencies, and vendor partners. Additional Information All your information will be kept confidential according to EEO guidelines. Learn more about our high-energy, high-performance global team: Work With Us insightsoftware About Us: Hear From Our Team Background checks are required for employment with insightsoftware, where permitted by country, state/province. At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
This job posting was last updated on 2/18/2026