Infrrd

Compensation

Full Description

Hello there! Infrrd here. Haven’t heard of us before? No problem. First off, it’s pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks. We are looking for a highly skilled Growth Marketing Executive to own and drive performance marketing campaigns that fuel our lead pipeline. You will manage Google Ads end-to-end and optimize lead generation strategies for our B2B SaaS business—targeting US-based clients. A good grasp of HubSpot, campaign tracking, and attribution is essential, as is experience working in India and generating leads for US markets. Someone who has: ● 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment ● Strong understanding of HubSpot CRM, lead tracking, and campaign attribution ● Proven track record of generating leads for US-based markets ● Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU) ● Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc. ● Ability to optimize campaigns toward quality leads—not just volume ● US client lead-gen experience is a strong plus What you will do: ● Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) ● Manage budgets, monitor spend, and improve cost-per-lead (CPL) ● Track and analyze leads through HubSpot, ensuring correct attribution across paid channels ● Report campaign performance with insights and actionable recommendations ● Set up experiments and A/B tests to improve conversion rates ● Collaborate with content, design, and sales teams for aligned demand-gen efforts ● Research and implement keyword strategies for optimal ROI ● Stay updated on Google Ads platform changes and trends Why Join Us: ● Work with a fast-growing B2B SaaS company with global ambitions ● Opportunity to lead paid media strategy with autonomy ● Dynamic, collaborative, and flexible work environment ● Exposure to global marketing best practices Looking forward to speaking with you!