Impact Scale

Compensation

Full Description

Overview The Conversion Funnel/Form Builder (AI) at Impact Scale is responsible for architecting and optimizing high-performance funnels that support our in-house offers, affiliate campaigns, SaaS products, and lead-generation operations using AI tools. This role directly supports our media buyers, campaign engineers, and development team by ensuring every funnel is fast, scalable, compliant, and conversion-focused. Key Responsibilities • Plan, design, and build marketing funnels for Impact Scale’s internal offers and partner campaigns (landing pages, lead forms, sales flows, upsells, downsells, thank-you paths). • Develop a consumer flow and journey visually. • Improve and optimize current funnels. Analyze data, consumer engagement and the design of the current funnels. • Implement and maintain accurate tracking (UTMs, pixels, server-side events, postbacks, webhook integrations) • Work closely with campaign engineers to ensure funnels meet speed, stability, and compliance requirements. • Collaborate with designers and copywriters to produce clean, conversion-optimized layouts. • Run structured A/B tests to improve CTR, CVR, CPL, AOV, and overall funnel performance. • Build and refine interactive components like quizzes, multi-step lead forms, calculators, and dynamic content blocks. • Diagnose funnel issues quickly and support rapid iteration cycles required for high-volume performance marketing. • Maintain documentation, wireframes, SOPs, and version control for all funnel assets across teams. Required Skills • Good understanding and experience with AI tools like (builder.io, lovable, cursor) • A good eye for design for forms (portfolio required) • Demonstrated ability to build high-converting funnels specifically in a performance marketing environment. • Strong understanding of direct-response marketing, user psychology, and conversion rate optimization. • Proficiency in major funnel and page-building platforms (Webflow, WordPress, GoHighLevel, ClickFunnels, or custom environments). • Familiarity with attribution systems (Everflow, RedTrack), event tracking, and pixel setup. • Strong communication skills to work with media buyers, developers, and campaign engineers. • Comfortable executing fast, iterative builds with tight deadlines. What We Offer • Competitive compensation aligned with experience and performance impact. • Performance-based bonuses tied to funnel KPIs and campaign growth. • Flexible remote work environment with asynchronous collaboration across teams. • Direct access to media buyers, developers, and leadership for fast execution and real impact. • Access to internal tools, automation systems, and proprietary tech used to power large-scale campaigns. • Rapid skill growth through exposure to real-time testing, optimization workflows, and high-budget campaigns. • Clear advancement path into senior funnel architecture, CRO leadership, or campaign engineering roles.