via Remote Rocketship
$NaNK - NaNK a year
Develop and lead comprehensive content strategies to enhance brand storytelling and market positioning within healthcare and health tech sectors.
Requires 10+ years in brand management, content strategy, and healthcare or health tech marketing, with proven leadership and storytelling skills.
Job Description: • Build and execute a comprehensive content strategy focused on brand storytelling that aligns with IKS’ strategic priorities, key initiatives, and target audiences within the healthcare and health tech space. • Define and lead content strategy in alignment with business objectives, brand positioning, and marketing priorities. • Oversee the development and execution of high-quality content across integrated marketing channels and include multiple content types such as executive perspectives, blogs, client stories, infographics and podcast/video scripts. • Serve as a senior editorial voice, ensuring consistency in tone, message, and quality across all communications. • Partner with subject matter experts to produce insightful and influential thought leadership content. • Build and lead a team of content creators, freelance writers, editors, and agency partners. • Build scalable processes for content planning, production, review, and publishing across channels. • Support integrated campaigns, events, product launches, and growth marketing initiatives with strategic content assets. • Collaborate with product, clinical, growth, and customer success teams to ensure messaging reflects a deep understanding of IKS solutions and client needs. • Serve as a champion of the IKS brand voice, values, and narrative across all storytelling efforts. • Ensure all content contributes to a cohesive, differentiated brand experience in the market. Requirements: • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. • Masters degree preferred. • 10+ years of progressive experience in brand management, content strategy, and communications, with at least 5 years in a marketing leadership or management role. • B2B healthcare or health tech, marketing and content experience. • Demonstrated success leading enterprise-level content and social strategies that drive measurable business impact. • Exceptional writing, editing, and storytelling abilities with a portfolio that spans content types and formats. • Proven ability to manage cross-functional teams and external partners with a focus on quality, deadlines, and outcomes. • Strategic thinker with a passion for healthcare transformation, innovation, and enabling meaningful care. Benefits: • healthcare • 401k • paid time off
This job posting was last updated on 12/12/2025