ICF

Compensation

Full Description

The Digital Performance Specialist (On-Call) synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximized ROI. By leveraging AI-driven insights and real-time trend monitoring, this role ensures the brand remains technically optimized and highly visible in an ever-evolving search landscape. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change. This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. You must have strong client relationship management and project coordination skills and consider yourself a strategic thinker and love SEO and digital analytics, testing and performance optimization. The successful candidate must be comfortable interfacing with clients and proactively speaking up to drive projects forward in a way that is tactful, thoughtful, and collaborative. This role requires effective facilitation and communication abilities, both oral and written, as well as proven client engagement and resiliency skills. As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload. As a Digital Performance Specialist (On-Call), you will: Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts Determine performance using data and create data-driven recommendations for enhancements or improvements Measure the success of SEO/GEO efforts and use data to guide iterative content improvements Assist in creating strategic, actionable recommendations Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions Collect website and application metrics Research user behavior and suggest site and experience optimizations Set and monitor Key Performance Indicators (KPIs) over the course of a campaign Conduct competitive analyses, technical/keyword audits while developing SEO/GEO strategies Stay abreast of AI trends and look for ways to improve efficiency Suggest content improvements or additions to improve engagement and digital performance Manage Google algorithm changes and adapting strategy As a Digital Performance Specialist (On-Call), you will have: Basic Qualifications Bachelor's degree or equivalent experience 4+ year’s relevant professional experience with SEO/GEO, analytics tools and data analysis Professional Skills Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove Experience creating custom analytics events leveraging a tag management system (ex. Google Tag Manager) Planned, implemented, and monitored SEO/GEO improvement efforts Used dashboard tools to represent data (ex. Data Studio, Tableau) Solid skills with Microsoft Office tools Experience with additional optimization and SEO tools other than Google Search Console, (ex. Moz, SEMRush and Screaming Frog) Familiarity with behavioral optimization tools (ex. CrazyEgg, Clarity) Created digital communications or marketing strategies Strong oral and written communication skills Strong attention to detail and the ability to multi-task Ability to create and lead presentations to clients and stakeholders Experience advocating for user needs in a way that also meets client priorities Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude Ability to work independently and to proactively propose solutions while managing multiple projects simultaneously Job Location(s): This is a remote position (work times may need to align with specific time zones due to client requirements) open to all U.S. citizens. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $81,499.00 - $138,549.00 Nationwide Remote Office (US99) Need help? We're here: ICFCareerCenter@icf.com About ICF ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.