Hurix Digital

Compensation

Full Description

Subject Matter Expert – Digital Marketing & Strategy Location: Remote We are seeking a highly experienced Subject Matter Expert (SME) with deep expertise in Marketing, SEO, and Digital Strategy. This is a curriculum-focused, impact-driven role for professionals who are not only technically accomplished, but also passionate about teaching and empowering the next generation of digital marketers. Courses Covered • Decode Traffic Sources • Segment Organic Traffic • Mine SEO Queries • Forecast & Validate Traffic • Fix On-Page SEO • Publish SEO Content • Optimize Google Ads • Boost Engagement Basics • Lift Brand Recall • Boost Social Posts • Create Viral Reels • Track Brand Mentions • Handle Social Care • Update HubSpot Leads • Manage HubSpot Pipeline • Enforce Brand Style Key Responsibilities: • Analyze/create learning objectives for each course. • Review/create Course Outline for each of the courses. • Review video scripts (7-9 per course) and confirm technical accuracy of the content, suggest edits and updates as required. Incorporate one round of internal and client feedback. • Provide relevant static or recorded demos/ screencast to be integrated in the videos. Incorporate one round of internal and client feedback. • In case of AI/software/tool-based courses, suggest relevant freeware. Write/review and test the codes to check. • Review readings (4-6 per course, each up to 1200 words) and confirm technical accuracy of the content, suggest edits and updates as required. Incorporate one round of internal and client feedback. • Create hands-on activities (1-2 lab or any other client preferred format) per course. Incorporate one round of internal and client feedback. • Review practice quiz and graded assessments (5 files, each comprising 5-10 questions) and suggest suitable edits, confirm technical accuracy. Incorporate one round of internal and client feedback. • Record talking head videos (onsite/virtually on Zoom) for each course. There will be approx 20-25 minutes of video recording involved per course. Incorporate one round of internal and client feedback. • Provide digital signatures to be included on the client platform. • For all reviews - validate the content accuracy and provide recommendations/suggestions, write/re-write to fill content gaps as necessary, write/test codes and labs, incorporate 1 round of internal feedback and 2 rounds of client feedback. • Be available for Client discussions and content discussions as and when required. Qualifications: • 5+ years of hands-on experience in Digital Marketing, SEO strategy, Paid Media, and CRM Management. • Strong expertise in SEO (on-page, off-page, technical), Google Ads, and campaign optimization. • Practical experience with HubSpot CRM, pipeline management, and digital engagement workflows. • Proven track record in content publishing, brand recall campaigns, and social media strategy. • Familiarity with analytics tools such as Google Analytics, HubSpot Analytics, and SEO query platforms. Nice-to-Have: • Prior experience creating or teaching professional-level marketing/SEO content. • Recognized certifications (e.g., HubSpot Certification, Google Ads Certification, Google Analytics, Meta Digital Marketing). Job Type: Contract Pay: $30.00 - $35.00 per hour Application Question(s): • How many years of experience do you have in developing content for Digital Marketing & Strategy related courses? • How many years of experience do you have in teaching Digital Marketing & Strategy related courses? Work Location: Remote