HubSpot

Compensation

Full Description

Job Description: • The founder-facing narrative and content strategy for HubSpot for Startups • A system of templates, playbooks, visual frameworks, and content formats that reflect a modern aesthetic • Core thought leadership on 'How AI-native startups build in 2026,' providing narrative assets for the broader team • Founder playbooks that feel like essential tools, not marketing brochures • High-signal assets for Series A depth: reports, technical frameworks, and concept diagrams • Direct the production of high-taste, visually arresting content across various formats (e.g., video, visual frameworks, narrative long-form, short-form social content, and playbooks) • Signature content assets that support the challenges of Seed & Series A startups & build founder trust • Regular 'content drops' and visual systems that build cultural relevance and reinforce brand consistency • Editorial ownership of our social presence and content calendar, including managing contractors & vendors Requirements: • A Clear Point of View on AI-Native GTM: You have an opinion, supported by research or experience, on how AI will fundamentally change the GTM strategy and operational workflows for early-stage companies • Deep Ecosystem Fluency: Deep familiarity with early-stage founders, their technical and GTM workflows, and the broader venture ecosystem. You know the signals founders trust • Demonstrated experience with strategic channel management and content distribution across platforms founders trust (e.g., LinkedIn, newsletters, YouTube). You know how to leverage multimedia formats to maximize reach and conversion • A Creator’s Mindset: Experience building a personal audience or running an editorial engine that earns momentum and cultural relevance. You understand how operators, founders, and creators amplify a POV • Exceptional ability to turn abstract GTM strategy, product features, or founder pain points into structured, visual frameworks, playbooks, and templates • A clean, simple, and systematized product-informed aesthetic that elevates brand perception • Player-Coach Mentality: Ability to work independently, setting the narrative direction while personally driving the creation of signature content assets • Team-first mindset and ability to work cross-functionally and secure buy in Benefits: • Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Bonuses • Stock options • Equipment allowances • Wellness programs