HouseWorks Home Care

Compensation

Full Description

About HouseWorks Fueled by a real understanding of today’s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves.We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets. The Opportunity We are a mission-driven organization that is dedicated to improving the lives of seniors as they age. We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry. Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions. Job Summary HouseWorks is seeking a highly organized Marketing Operations Manager to bring structure, consistency, and accountability to marketing across our in-house brands. This role manages the project calendars, systems, and assets that keep campaigns running smoothly, from planning and execution through performance analysis, so the marketing team can deliver high-quality work on time and on brand. The ideal candidate is a clear communicator with a keen eye for detail who thrives on keeping complex, multichannel work organized. Job Responsibilities Project Management Lead marketing projects from kickoff through completion, setting clear scope and priorities, communicating progress and risks to stakeholders, and keeping cross-functional teams aligned on goals, timelines, and budgets Projects include website development and reconstruction, internal and external company communications, seasonal campaigns, marketing channel and/or platform migrations, ad management support, and new multichannel marketing campaigns Coordinate initiatives with marketing vendors and across operations, sales, and customer service teams to ensure seamless execution Department Organization Evaluate, build, and optimize the marketing technology stack, prioritizing tools and workflows that improve efficiency, scale across brands, and deliver measurable ROI on enterprise marketing initiatives Own the accuracy and integrity of the marketing database, ensuring it serves as the single source of truth for listings, campaign deployment, and attribution Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across our assets Oversee and maintain an organized digital asset library Vendors & Stakeholder Management Manage relationships with marketing agencies, contractors, and vendors across web development, design, print, and promotional products, overseeing scopes of work, deliverables, timelines, and budgets Monitor and respond to internal inbound marketing inquiries Escalate customer service or reputational issues to appropriate stakeholders Quality Assurance & Analytics Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication Implement and test for accuracy in marketing attribution across marketing tools that serve our campaigns and data handling Track and report on key metrics across dashboards and reports for marketing platforms Job Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. HouseWorks will consider request for reasonable accommodations to enable individuals with disabilities to perform the essential functions. Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred 10+ years of experience in a marketing or healthcare administration role Experience in healthcare, home care, or service-based organizations is highly preferred Demonstrated experience in project management and familiarity with marketing and healthcare operations tools Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, Telephony, Google Products, WordPress, or similar platforms Strong understanding of corporate marketing operations for a multi-state, multi-site organization Exceptional written communication, proofreading, and copy-editing skills Experience managing team members and collaborating across departments Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules Work Environment Full-time remote-based position Travel may constitute approximately 5% of the role, depending on business needs, company events, or annual trainings Physical Demands Must remain in stationary position for long periods of time at desk or computer Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking Benefits: 401k Medical, Vision & Dental Insurance PTO, Sick Time, Floating Holidays Pay Range: The hiring range for this position is $115,000- $ 120,000 annually. Various factors will determine final compensation, such as a candidate’s years of relevant work experience, skills, certifications, and location. HWOFF HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.