Horizons

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Horizons is building the infrastructure to power borderless teams by enabling businesses to hire anyone anywhere compliantly. They are seeking a dynamic Growth Marketing Director to lead their Go-To-Market strategy and enhance their presence in the HRTech space, focusing on brand recognition and inbound lead generation across North America. Responsibilities • Design and execute a comprehensive GTM strategy to accelerate revenue growth and expand brand awareness across North America. • Define and maintain a consistent, engaging brand voice across all channels in the region. • Establish and scale our presence in HR industry events, conferences, and communities in North America, positioning us as a trusted SaaS partner. • Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content) that resonate with the North American market to generate awareness and demand. • Partner with internal and external creators to produce compelling content, blogs, videos, thought leadership, and case studies, that speak to HR leaders and decision-makers in the region. • Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact. • Work closely with Sales, Product, and Leadership teams to align messaging, drive conversions, and support revenue growth in North America. • Represent the company at North American industry events, panels, and partnerships to elevate brand recognition and credibility. Skills • 5–8 years of progressive experience in B2B SaaS marketing, preferably in fast-paced, high-growth environments (HRTech experience is a plus) • Proven track record of building and scaling GTM and demand generation strategies targeting North American markets • Strong background in event marketing and community-driven growth within the region • Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation in North America • Solid understanding of digital marketing, SEO, content marketing, and PR • Data-driven mindset with expertise in marketing analytics and performance tracking • Excellent communication, storytelling, and presentation skills • Ability to thrive in ambiguity, adapt quickly, and roll up your sleeves when needed • Fluency in English (C2 or equivalent) • Spanish is a plus Company Overview • Horizons is a leading international Employer of Record (EOR) technology company, revolutionizing the way companies hire talent from around the world. It was founded in 2018, and is headquartered in Singapore, Singapore, SG, with a workforce of 201-500 employees. Its website is https://joinhorizons.com/.