Holland Partner Group

Compensation

Full Description

Holland Partner Group is seeking a motivated and detail-oriented Digital Marketing Analyst to join their collaborative Marketing team. The role involves developing and analyzing online marketing campaigns to drive lead generation and enhance property performance, while managing budgets and optimizing digital strategies. Responsibilities • Develop and analyze digital lead campaigns for active residential communities to optimize lead generation • Manage and monitor the budget for digital marketing campaigns, ensuring accuracy and alignment with property objectives • Create and distribute updated digital media content (e.g., photography, videography, 3D tours, etc.) to various marketing sources such as Google, Apple, Bing, Yelp, and third-party advertising partners • Support the development and enhancement of a robust Search Engine Optimization (SEO) and Large Language Model (LLM) strategy to drive qualified traffic to leasing websites • Manage and maintain leasing website infrastructure and content to ensure a smooth and efficient experience for prospects • Identify, track, and analyze trends and insights to optimize performance and spend within various markets, providing strategic planning recommendations based on analysis • Provide reporting and analysis on progress of digital marketing initiatives to internal and external stakeholders • Research and stay current with the latest digital marketing trends, best practices, and technologies • Evaluate program effectiveness using analytics tools and provide recommendations for optimization on a regular cadence • Represent Holland Partner Group in a professional manner at all times • Perform all other duties as directed and assist the overall team effort Skills • High School Diploma or equivalent is required • Three (3) years of experience in digital marketing required, including but not limited to experience managing SEO/SEM campaigns, digital advertising, email marketing, social media, and/or display advertising campaigns • Strong knowledge of digital marketing strategies and methods, including but not limited to search engine optimization, performance marketing, digital advertising, and/or social media management • Demonstrated ability to perform multiple tasks and meet deadlines in a dynamic and complex environment • Strong analytical skills and data-driven thinking • Superior attention to detail on all projects and aesthetics • Strong oral and written communication skills • Proficiency with website analytics tools, including Google Search Console and Google Tag Manager • Demonstrated ability to utilize content management systems • Strong customer service orientation • Demonstrated ability to build reports and create dashboards • Advanced proficiency in Microsoft Office 365 • Ability to take complex information and distill into clear and simple content • Must be proactive, flexible, responsible, and resourceful • Ability to work effectively with all levels of employees while inspiring respect and credibility • Occasional travel and overnight stays • Ability to lift or move up to twenty (20) pounds • Hearing and visual ability to observe and detect signs of emergency situations • Fluency in English both verbally and non-verbally • Bachelor's degree in a related field preferred • Multifamily experience preferred • Experience with Google Analytics 4 strongly preferred • HTML/CSS abilities preferred • Power BI modeling experience preferred Benefits • Health care benefits (Medical, Dental, Vision, HSA, FSA) • Income replacement (Long-term Disability) • Retirement savings through our 401(k), including employer match • Supplemental benefits are also available (Accident, Hospital Indemnity, Critical Illness, Short-term Disability, Commuter FSA) • Employee Assistance Program (EAP) • Tuition Reimbursement • Paid Time Off (PTO) • State mandated Paid Sick Leave • Paid holidays • Volunteer Time Off (VTO) • Generous Sabbatical after every 5 years of service • Profit share programs Company Overview • Holland Partner Group (HPG) is a fully-integrated real estate investment company with two decades of experience, over 750 team members, and a business volume that exceeded $2 billion in 2019. It was founded in 2001, and is headquartered in Vancouver, Washington, USA, with a workforce of 501-1000 employees. Its website is https://www.hollandpartnergroup.com/.