HKS, Inc.

Compensation

Full Description

Overview: Drives sustainable traffic growth, improving search visibility, and ensuring our website and content ecosystem are optimized for performance. Combines technical SEO expertise with content strategy, analytics, and long-term planning. Balances strategic thinking with hands-on execution by building roadmaps, analyzing performance data, and implementing optimizations that deliver measurable business impact. Responsibilities: Develops and owns a multi-quarter SEO roadmap aligned with marketing and business growth goals Translates business priorities into actionable SEO initiatives that support pipeline, brand visibility, and audience reach Establishes SEO governance and best practices across digital teams and drives a culture of SEO-first thinking in website and campaign planning Partners with content teams to produce high-impact, search-optimized assets and create keyword-to-content mapping frameworks to guide editorial planning Leads ongoing optimization of legacy content to improve rankings and engagement Ensures all web content adheres to SEO best practices without sacrificing brand voice Supports content performance testing and iterative improvements while collaborating on landing page optimization to improve organic conversion rates Advocates for SEO integration early in content ideation and campaign planning Collaborates with the Website & Performance Marketing Manager to align content publishing with technical SEO, site structure, and overall web performance Conducts SEO audits and reviews keywords, traffic, engagement performance to identify improvement opportunities Identifies opportunities for content syndication, backlinks, and strategic partnerships to strengthen domain authority Delivers monthly and quarterly reporting that translates performance data to inform future content decisions Applies audience, market, and competitor insights to refine strategy, enhance content relevance, and improve ROI Qualifications: Bachelor’s degree in Marketing or relevant field or equivalent work experience Typically with 8+ years of relevant professional experience Proficiency in Asana strongly preferred Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, or similar) Proficiency in GA4, Search Console, and analytics platforms Understanding of CMS platforms and website workflows Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred Strong knowledge of and interest in the architecture/interior design industry preferred Excellent expertise in strategic global content marketing and SEO Excellent attention to detail and commitment to excellence Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team Strong analytical mindset with the ability to interpret performance data and connect content efforts to measurable growth Strong presentation skills Strong organizational skills and the ability to work on multiple projects at the same time Ability to define clear digital content standards and best practices Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing Ability to problem solve and apply innovative solutions Ability to collaborate effectively with global and regional stakeholders while also working independently and prioritizing work in a team environment Ability to effectively meet deadlines at expected quality If you currently work for HKS, please submit your application via the Internal Careers Portal. HKS is an EEO/AA Employer: M/F/Disabled/Veteran We recommend selecting the location and/or country before selecting a job title when performing a search. Click on the link to drop your contact information and resume here so that your data becomes searchable for new positions! HKS is a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,600 people in 29 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apart. HKS, Inc. provides reasonable accommodation in its application process for qualified individuals with disabilities. If you are interested in applying for employment with HKS, Inc. and need assistance applying for a posted position due to your disability, you may email us. Please use "Accommodation Request" as the subject line of your e-mail. For more information on what the Equal Employment Opportunity law encompasses, please click on the following links: EEO is the Law and Supplement. The following link is the Pay Transparency Nondiscrimination policy statement.