HIRECLOUT

Compensation

Full Description

Job Title: Head of Marketing Location: New York (Hybrid Preferred) / Remote for exceptional candidates Type: Full-time, Permanent Compensation: ~$180K base + 15–25% performance bonus + equity potential Role Overview A rapidly scaling fintech SaaS platform is on a mission to simplify global finance, compliance, and HR operations for modern enterprises. Backed by top-tier investors, the company is expanding aggressively in the U.S. and building its first dedicated marketing team to drive awareness, demand generation, and inbound growth. As the inaugural Head of Marketing, you’ll own and build the marketing function from the ground up. You’ll define brand positioning, establish the demand-generation engine, and launch full-funnel campaigns that fuel sales growth. This is a high-impact role reporting directly to the CEO and working closely with sales and product leadership to shape U.S. go-to-market success. Key Responsibilities • Develop a comprehensive marketing strategy across brand, demand generation, and content. • Own inbound growth programs, including SEO, paid campaigns, partnerships, and events. • Partner with sales to align lead scoring, funnel conversion, and performance metrics. • Define messaging frameworks that resonate with Finance, HR, and Compliance audiences. • Manage marketing analytics, KPIs, and budgets to optimize ROI. • Lead measurable brand awareness and pipeline growth initiatives. Education & Qualifications • 7+ years of B2B SaaS marketing experience, including 3+ years in a leadership role. • Proven success in driving inbound leads and measurable pipeline impact. • Early-stage startup experience (0→1 or 1→10 ARR) with a strong builder mindset. • Background in fintech, HR tech, or compliance software strongly preferred. • Expertise in marketing automation, analytics, and funnel optimization tools. • Excellent storytelling and brand strategy capabilities. • U.S. work authorization required. Preferred Experience • Event, conference, or partnership marketing. • Experience in HRIS, payroll, or equity-related platforms. • Scaling brand presence for new market entry. Why Us • Greenfield opportunity to build marketing from scratch. • Direct influence on company strategy and U.S. GTM growth. • Collaborative, fast-moving culture with hybrid flexibility. • Competitive compensation and equity potential in a high-growth SaaS environment. • Medical, dental, and vision coverage, with additional benefits discussed during the application process. Applicants must be currently authorized to work in the United States on a full-time basis now and in the future. This position does not offer sponsorship.