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Hi Rasmus

Hi Rasmus

via Pinpoint

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Education Market Development Lead

Anywhere
Full-time
Posted 1/14/2026
Direct Apply
Key Skills:
Consumer Insights
Market Research
Product Development

Compensation

Salary Range

$75K - 130K a year

Responsibilities

Build and expand school district partnerships through end-to-end sales processes, research funding cycles, and collaborate with cross-functional teams to shape market strategies.

Requirements

Over 3 years in B2B SaaS or related sales roles, experience with complex sales cycles, and familiarity with education procurement or public sector markets.

Full Description

Education Market Development Lead Department: Sales Employment Type: Full Time Location: United States - Remote Reporting To: Rachel Dowse Compensation: $75,000 - $130,000 / year Description Innovation 🧠 – We embrace creativity and seek better solutions. Integrity ⚖️ – Honesty and trust guide everything we do. Collaboration 🤝 – Together, we achieve more. Growth 🌱 – We’re committed to personal and professional development. Empathy ❤️ – We prioritize understanding and human connection. 📍 Location: United States - Remote 💼 Reports to: Chief Commercial Officer ⏳ Job Type: Full-time 💰 Compensation: Base Salary: $75,000-$90,000 | OTE: $105,000 – $130,000 Hi Rasmus is expanding into a high-impact new market: U.S. school districts. We already partner with forward-thinking schools, and now we’re looking for someone to help us grow those relationships into a repeatable, scalable school district sales motion—with heart, strategy, and hands-on execution. This is a unique, full-cycle, player-owner role for someone who thrives wearing many hats, building trust from the ground up, and shaping how a new market understands our platform and mission. You’ll work closely with our CCO, whose leadership is rooted in clinical expertise, deep care for outcomes, and founder-led vision. You’ll help translate those insights into outreach, demos, pilots, procurement, and expansion—owning the cycle end-to-end while helping define what “school success” looks like here. This role is ideal for someone who: Loves B2B SaaS sales + market creation Can think strategically and act independently Is energized by complex sales cycles (discovery, pilots, stakeholders, procurement, implementation) Enjoys building new sales pathways, not following old ones Can help us scale a motion bigger than our current team size, while staying hands-on in selling 📌What You’ll Do Build pipeline in school districts by identifying high-impact regions, stakeholders, and pilot pathways Expand our current school partnerships into district-wide opportunities Research funding cycles, procurement pathways, district needs, and decision rights Lead outreach that converts curiosity → demos → guided trials → district expansion Own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion, while helping define what scalable success looks like for this segment. Run discovery calls, demos, and stakeholder alignment sessions Partner closely with Customer Success to shape ideal district onboarding and enablement processes Translate district discovery, objections, and active customer outcomes into clear market signals Partner with Product and CCO to inform school-specific MVP scope, packaging, and pricing hypotheses Help validate what is required vs nice-to-have for district adoption and renew Cross-Functional Collaboration Work directly with our CCO to shape messaging, pitch narrative, district insights, and market entry strategy Partner with VP of Sales on forecasting, pipeline health, and district deal strategy Collaborate with Product + Customer Success to inform district needs and platform opportunities Communication & Learning Build school district sales motions that are clear, direct, and neurodiverse-friendly Codify what works into reusable templates for district outreach, trial or pilot approach, procurement pathways, and expansion plays Share learning back across Commercial and cross-org teams Model feedback and collaboration that builds trust quickly in a small team You’ll help us: Expand from individual school partnerships into district-wide ARR Build predictable pipeline engines in 5–10 new school districts Improve time-to-pilot and time-to-procurement close rates Establish reusable frameworks for school district outreach and expansion Contribute meaningfully to net-new ARR from school districts, with clear visibility into pipeline, conversion rates, and deal velocity Shape what school success looks like here, measured by impact + ARR growth 🎯What You Bring Must-Have 3+ years in B2B SaaS sales, SDR, or AE roles Proven ability to navigate complex, multi-stakeholder sales cycles Experience selling into schools, education procurement, or public sector markets Comfort working end-to-end in sales cycle while shaping new market motions Strong communication skills managing up and working closely with founders/execs Curiosity + resilience + high ownership mindset Bonus Familiarity with funding cycles, procurement, or pilot design in school districts Background in behavioral health, special education, or mission-driven tech With the CCO (Rachel): Work directly with the CCO to shape school-specific market strategy, messaging, pilots, and MVP definition Translate district discovery and customer feedback into clear signals for Product, Sales, and Customer Success Co-own early school partnerships end-to-end, from first conversation through pilot, onboarding, and expansion Iterate quickly, test assumptions, and help define what “school success” looks like for Hi Rasmus With the VP of Sales: Share early school-market learnings and inform broader commercial strategy Provide visibility into pipeline, deal dynamics, and procurement patterns as the segment takes shape Help define when and how the school market is ready to transition into a repeatable sales motion Contribute insights, templates, and lessons learned to support future enablement and scale With Product: Partner closely to translate school district discovery, pilot outcomes, and buyer feedback into clear product requirements and MVP recommendations Help validate which capabilities are required vs. differentiating for district adoption, expansion, and renewal Provide ongoing market signals on usability, workflows, reporting needs, and compliance considerations unique to school environments Participate in early reviews of school-specific product concepts to ensure they are practical, scalable, and aligned with district realities Act as a voice of the school customer internally, ensuring product decisions are grounded in real-world impact and buying behavior With Customer Success: Inform district enablement needs and handoff motion Ensure district adoption → ARR growth 💙 Perks & Benefits You'll Love 🏥 Health & Wellness: 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost) Employer Sponsored Short-Term Disability Coverage Employer Sponsored Life Insurance Optional group benefits: AD&D, long-term disability Participation in a 401k plan through Empower 🎓 Growth & Development: Professional development opportunities Room for growth within the company 🏖️ Time Off to Recharge: Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility 🐣 Parental Leave: All Parents/Caregivers: 6 weeks fully paid Birthing Parents: Up to 14 weeks paid 🏡 Work Style That Works for You: Fully remote and flexible work environment—work from wherever feels right! Opportunity to make a meaningful impact in the Autism healthcare space Use our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response—a human really reads these. If you need accommodations during the application process, just let us know—we’re happy to help. 😊

This job posting was last updated on 1/15/2026

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