Herman-Scheer

Compensation

Full Description

At Herman-Scheer, we help ambitious brands sharpen their point of view and build the identities that make them unforgettable. Now we’re looking for someone who can help us push the boundaries of what words can do. This isn’t a typical copywriter role. We’re looking for someone who is equal parts wordsmith and strategist, artist and technologist, someone who loves the craft of finding the exact right word, but is also curious about how AI and new tools are reshaping the creative process. As an Associate, Strategy & Verbal Identity, you’ll help us build and evolve the way Herman-Scheer approaches verbal identity from naming and messaging frameworks to the voice and tone that carry a brand into culture. Some days, you’ll be writing headlines, website copy, or positioning statements. Other days, you’ll be deep in consumer insights, using language as a lens to understand identity, culture, and decision-making. Always, you’ll be helping us stretch what’s possible with language in branding today. Develop naming options, taglines, and messaging frameworks that help brands cut through. Write copy across touchpoints (websites, campaigns, packaging, presentations) that balances clarity and creativity. Collaborate with strategists and designers to translate brand positioning into verbal identity systems. Experiment with AI and emerging tools to expand what’s possible in copy development and testing. Conduct cultural and competitive scans to uncover how language shapes relevance. Contribute to client workshops and presentations, helping brands articulate their voice and story. Help build the foundation for a growing Verbal Identity practice at Herman-Scheer. What We’re Looking For 2–5 years of experience in copywriting, branding, or related strategy/creative roles. A genuine love for language: you sweat the small stuff, from punctuation to rhythm. Curiosity about culture and how people use words to shape identity. Comfort experimenting with AI and new tools and knowing when the human hand matters most. A balance of execution and big-picture thinking: you’re just as comfortable writing a headline as you are discussing consumer insights. A collaborative spirit and a desire to help build a growing practice from the ground up. Why This Role? This is a chance to join a team that’s redefining how brands are built — not just through design, but through language that shapes identity and culture. You’ll have room to experiment, to help us create the playbook for verbal identity at Herman-Scheer, and to sharpen your skills at the intersection of strategy, creativity, and technology. 100% medical, vision, and dental coverage [dependent on location and insurance selection] 15 days of PTO and 6 sick days Employer-Sponsored Life Insurance coverage Employer-Sponsored Short Term Disability Insurance Employer-Sponsored Employee Assistance Program (EAP) $50/month Health & Wellness stipend + $50/month Work From Home stipend $600/year Learning & Development stipend $250 initial WFH set-up benefit HS Winter Break (week between Christmas and New Years) Apple computer and gear