HelloFresh

Compensation

Full Description

As a Senior Marketing Analyst, you will support the acquisition strategy of one of the fastest-growing e-commerce businesses in the US. Data-driven decision making is at the core of our company culture and you will have a fundamental part in extracting insights and shaping our success. You will work with marketing and analytics to build capabilities for one of the fastest-growing US food brands and be the champion of a data-centric approach to our marketing and digital product operations. You will work collaboratively with data engineering, business intelligence and data science, to provide effective and high impact insights to drive business performance. You will… Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward. Stay up-to-date with industry and market developments that might impact business performance. Play a key role in driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team. Be a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills. Work with other analytics departments, driving cross-team collaboration, best practice sharing, and insight generation. Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies. Actively support the marketing annual strategic planning process, from analysis to storytelling. You are… Results-oriented - You love transforming data into meaningful outcomes Gritty - When you encounter obstacles you find creative solutions Intellectually curious – You love to understand why things are the way they are, how things work, and challenge the status quo A team player – You favor team victories over individual success A structured problem solver – You possess strong organizational skills and consistently demonstrate a methodical approach to all your work Agile – You thrive in fast-paced and dynamic environments and are comfortable working autonomously A critical thinker – You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems You have… 4+ years of experience in marketing analytics or a highly analytical role focused on growth, measurement, or optimization ideally in a high-growth or start-up environment. Advanced proficiency in SQL and Python, with hands-on experience building data pipelines, performing marketing mix or attribution analyses, and applying statistical learning techniques (e.g., regression, causal impact, or predictive modeling) .A strong grasp of marketing performance metrics you understand acquisition funnels, channel ROI, incrementality, and can connect data directly to marketing strategy and customer value. Proven skill in data storytelling and visualization, using tools like Tableau or Power BI to turn complex marketing performance data into clear, actionable narratives. Demonstrated ability to leverage AI tools and frameworks (such as Gemini, ChatGPT or predictive modeling libraries) to accelerate analysis, generate insights faster, and automate repetitive tasks. The ability to influence cross-functional teams partnering closely with marketing, finance, and product stakeholders to align insights with business goals. A degree in a quantitative or technical discipline (e.g., Statistics, Computer Science, Economics, Engineering) or equivalent hands-on experience in data science or analytics. You’ll get… Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities Generous PTO and flexible attendance policy Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $88,000—$98,000 USD