Heartland FPG

Compensation

Full Description

Regional Sales Manager - West Heartland Food Products Group | U.S. Field-Based: West We are seeking a Regional Sales Manager (RSM) to lead a hybrid direct and national sales agency model within an assigned region. This role is accountable for delivering regional KPIs through a combination of direct retailer engagement and sales agency leadership, and serves as the primary face of Heartland for regional retailer calls and field-level relationships. This role requires a confident, externally facing sales leader who can influence retailers directly, set clear direction for agency partners, and translate national strategy into consistent in-market results. What You’ll Do Retailer Leadership & Direct Customer Engagement * Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships * Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution * Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners Sales Agency Leadership * Direct and lead Heartland’s national sales agency partner within the assigned region * Set clear priorities, expectations, and KPIs for agency teams  * Ensure strong alignment between Heartland and agency leadership on goals, programs, and execution standards * Drive accountability through regular performance reviews, market visits, and ride-alongs Executional Excellence & KPI Delivery * Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets * Ensure flawless execution of innovation launches, seasonal programs, and national initiatives * Validate in-store performance through store audits, field feedback, and data analysis Performance Tracking, Reporting & Insights * Own regional scorecards and dashboards tied to defined KPIs * Analyze execution data and retailer feedback to identify trends, risks, and opportunities * Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners Cross-Functional Partnership * Act as the field execution liaison between retailers, sales agencies, and internal teams (National Accounts, Marketing, Category Management, Supply Chain) * Provide field input into customer strategies, innovation readiness, and go-to-market planning * Ensure agency and field readiness for new items, resets, and promotional programs Training, Communication & Capability Building * Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities * Deliver consistent communication to the field, reinforcing focus and executional discipline * Share best practices and wins across regions What You Bring Required Qualifications * Bachelor’s degree required * 7+ years of CPG sales or field sales leadership experience * Proven experience operating in a hybrid direct / sales agency model * Strong capability and confidence leading direct retailer calls and representing the manufacturer * Deep understanding of retail execution, selling fundamentals, and KPI management * Ability to influence, align, and drive results without sole reliance on direct authority * Willingness to travel extensively within assigned region Preferred Experience * Experience supporting national brand portfolios across multiple retail channels * Familiarity with retail execution tools, store audit platforms, and field reporting systems * Experience partnering closely with National Account Managers and category teams Key Competencies * Strong external presence and customer credibility * Clear, decisive leader with an accountability mindset * Execution-focused with high attention to detail * Data-driven problem solver who turns insights into action * Collaborative partner who builds trust with retailers, agencies, and internal teams