Heartland Dental

Compensation

Full Description

About the position Responsibilities • Lead and mentor a team of lead generation associates, fostering a high-performance culture focused on quality and conversion • Develop and execute strategic lead generation plans across multiple channels (broker, self-sourcing, events, marketing support, internal referrals) to drive pipeline growth • Collaborate cross-functionally with Business Development team, Marketing, and broader Affiliations teams to optimize lead sourcing and qualification strategies • Own and optimize CRM systems (HubSpot, Microsoft Dynamics), ensuring data integrity, segmentation, and actionable insights • Analyze lead performance metrics and conversion data to refine targeting, messaging, and outreach tactics • Build and maintain relationships with high-value external partners and referral sources to expand lead funnel • Identify and pursue new market opportunities and develop tailored outreach strategies to penetrate those segments • Oversee outbound campaigns, including cold calling, email sequences, and digital engagement, ensuring alignment with brand and business goals • Represent the company at industry events, trade shows, and conferences to increase visibility and generate qualified leads • Drive continuous improvement in lead generation processes, tools, and team capabilities • Maintain and report on KPIs including lead volume, quality, conversion rates, and ROI • Ensure compliance with data privacy regulations and internal policies in all lead generation activities • Other projects as assigned Requirements • Bachelor's degree in Business or related field required • 5+ years of lead generation experience or 2-3 years of lead gen experience and 3+ years of business development, sales operations or M&A experience required, preferably in multi-site healthcare or professional services; experience within mature lead generation functions is a significant plus • 2+ years of proven experience managing and developing high-performing teams • Experience in multi-site dental or healthcare. B2B and M&A experience are both significant pluses • Strong proficiency in CRM platforms (HubSpot, Microsoft Dynamics) and lead generation tools • Excellent communication, leadership, and analytical skills • Willingness to travel as needed (10%) • Ability to work in a fast-paced, results-driven environment with cross-functional collaboration Nice-to-haves • Advanced degree or certifications in marketing, business, or analytics • Experience in dental, healthcare, or private equity-backed environments • Experience in recruiting, call center operations, or high-volume outreach • Strong data analysis and reporting skills • Technical experience with CRM systems Benefits • Generous benefits package