Health+Commerce, Inc.

Compensation

Full Description

OverviewHealth+Commerce is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health. Our clients range from small startups to midsize public firms and large Fortune 500 companies.Our team is looking for a contract Digital and Social Media Marketing Manager to help fill some temporary team gaps – with the potential to convert to a full-time role as our business grows. We’re looking for creative, strategic, self-starters with a strong foundation of marketing principles and digital and social media best practices.Location: Remote, West Coast PreferredResponsibilitiesDeveloping and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agencyDriving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pagesUnderstanding client goals and objectives, target audiences, and business driversEnsuring campaigns are compliant with promotional regulations set by FDA and EU notified bodies, and delivered on-brand, on-strategy, on-time, and on-budgetTranslating market research, performance data, and industry trends/best practices into insights and recommendations for B2B, direct-to-HCP, and direct-to-patient lead generation, demand generation, and brand-building digital marketing campaignsProviding exceptional client service, including managing timely client communication, presenting clear recommendations and best practices, and working with agency subject matter experts to deliver on-brand, on-strategy, on-time workCreating campaign dashboards and measurement plansMeasuring and analyzing campaign performance and communicating relevant insights and optimization recommendations via written and spoken presentationsCollaborating effectively with marketing, public relations, and creative services colleaguesRequirementsBachelor’s Degree in Marketing or related field5-7 years of previous work experience in digital and social media marketing3+ years of experience in marketing for medtech, biotech, and/or digital health businesses (agency experience strongly preferred)Strong foundation of B2B and B2C marketing principlesMastery of multi-channel digital marketing strategy and executionProficiency in social media platforms such as Facebook/Instagram, LinkedIn, and TikTokFluency in digital advertising platforms, including paid social, search, and programmatic display, and how to best apply these channels to meet business objectivesExperience setting appropriate KPIs, measuring success, and communicating campaign data and insights to colleagues and clientsAbility to communicate effectively with creative professionals and account leads to ensure campaign successExcellent problem-solving skills, responsiveness, and attention to detailAbility to form strategic recommendations and program optimizations based on data, industry trends, and best practicesRecord of success effectively managing time in a deadline-driven environment to ensure deadlines are met across multiple projectsAbility to clearly communicate ideas and project updates to colleagues and clientsDemonstrated success managing B2B, direct-to-HCP, and/or direct-to-patient digital and social media programs for medtech, biotech and/or pharmaceutical companies with therapeutic productsAgility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between #J-18808-Ljbffr