HealthCentral

Compensation

Full Description

Job Description: • Help define and implement HealthCentral’s structured and modular content strategy • Lead development of content models, schemas, taxonomy, metadata, tagging, and governance within Contentful • Transform traditional articles and other content into reusable assets for multiple products, channels, and experiences • Develop models for healthcare information including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance • Partner with Editorial, Product, and Technology to align content structures with audience needs, business priorities, and future product capabilities • Create tools, templates, frameworks, and repeatable processes to improve content planning, production, structuring, updating, and distribution • Identify workflow friction, duplication, and inefficiency and develop practical solutions • Evaluate and implement technologies improving content operations, reuse, personalization, and performance • Identify and implement AI and automation opportunities for content tagging, transformation, updating, optimization, quality control, reuse, and distribution • Design workflows combining automation with editorial, clinical, and governance oversight • Test emerging tools and approaches and measure their operational or audience value • Create the foundation for “create once, publish everywhere” across HealthCentral’s ecosystem • Connect structured content to personalization, user journeys, digital tools, and next-best-action experiences • Establish content-system standards, documentation, governance, and quality controls • Serve as a strategic connector among Content, Product, Technology, Analytics, Clinical, and Revenue teams • Translate editorial and audience needs into system and workflow requirements • Recommend and help prioritize content-system investments • Build organizational understanding of structured content and its role in discovery, personalization, efficiency, and growth Requirements: • 7+ years of experience in content strategy, content systems, content operations, digital product, content design, or a related discipline • Experience developing or operating structured and modular content systems within a modern CMS; Contentful experience is strongly preferred • Strong understanding of content modeling, taxonomy, metadata, tagging, governance, and reusable content • Experience creating scalable tools, templates, workflows, or operational frameworks • Demonstrated ability to identify complex problems and develop practical, innovative solutions • Experience incorporating AI, automation, or emerging technologies into content workflows • Strong product mindset and experience connecting content systems to audience experiences and business outcomes • Ability to translate editorial and audience needs into functional system requirements • Strong cross-functional experience working with Editorial, Product, Technology, Analytics, and other stakeholders • Experience in healthcare, regulated content, or a high-trust information environment is preferred Benefits: • Fully remote work arrangement