Health Monitor Network

Compensation

Full Description

About Health Monitor Network Health Monitor Network is a targeted healthcare marketing platform that connects patients and healthcare professionals at every point of care — the waiting room, the exam room, the home, and on the go. We reach 450,000+ physicians and HCPs across 250,000+ medical offices, and a patient audience of 20M+, delivering trusted, specialty-specific educational content produced by our in-house editorial team and Medical Advisory Board. Our portfolio spans patient (DTC), HCP, and OTC solutions — point-of-care screens, print and digital patient guides, HCP omnichannel engagement, podcasts, and video. The market around us is moving quickly: check-in and intake data, retail media networks, digital out-of-home, connected TV, and AI-driven engagement are all reshaping what pharma marketers expect from a point-of-care partner. This role exists to help us get ahead of that. The Opportunity SVP of New Product Development is building the next generation of Health Monitor products some built in-house, some through partnerships, all of them aimed at expanding what we can offer pharma and OTC brands beyond our current portfolio. There is an active pipeline of concepts under evaluation, spanning new data assets, AI-enabled engagement layers, and new media formats. We are looking for a contract Product Manager to be the operating partner on that pipeline: the person who keeps the work moving on schedule, turns strategic direction into defined and documented products, and produces the artifacts specs, one-pagers, positioning, sell sheets that let a concept be evaluated, approved, sold, and built. This is a hands-on individual-contributor role. There is no team to manage. There is a lot to build. What You'll Do Product Management — define and document the products • Take an early-stage concept and develop it into a defined product: the problem it solves, who buys it, what it includes, and why it wins. • Features and requirements: write the product definition feature set, MVP scope, phasing, user flows, data requirements, and acceptance criteria — in a form both a build partner and an internal team can execute against. • Value propositions: articulate the customer-facing value for each product and each audience (pharma brand teams, agencies, HCPs, patients), grounded in a clear view of the competitive set. • Business case: assemble the inputs — market sizing, pricing and packaging options, build-versus-buy analysis, effort and cost estimates — into a recommendation the SVP can bring forward for approval. • Conduct the supporting research: competitive scans, category trends, customer and internal stakeholder interviews, and readouts that end in a recommendation. • Maintain the product idea pipeline — keeping the working list current, prioritized, and decision-ready. • Identify and evaluate potential technology, data, and content partners; run structured comparisons against defined criteria. • Serve as day-to-day contact for partner and vendor conversations — discovery calls, demos, capability reviews, pilots, and integration planning. Product Marketing — produce the material that sells it • Draft the go-to-market materials for new products: positioning and messaging frameworks, sell sheets, one-pagers, sales decks, FAQs, and internal enablement guides. • Work with editorial, creative, and design to bring materials to a finished, on-brand state. • Translate technical or data-heavy capabilities into language a brand manager or agency planner immediately understands. • Partner with sales to pressure-test messaging against real client conversations and to support early pitches. How We Work Together The SVP sets direction, priorities, and the guardrails. Within those, you run. You should be comfortable being handed a concept and a deadline and coming back with a structured plan, a first draft, and the three questions that actually need a decision — rather than waiting to be told the next step. The strategic frame is set; the value you bring is turning it into defined, documented, sellable products faster and more thoroughly than it could be done otherwise. What You Bring Required • Bachelor's Degree in Business, Marketing, Communications, or related field. • 5–7 years in product management, product marketing, or product-led program management — including direct experience taking a product from concept through definition to launch. • Demonstrated project management ability: you hold a multi-workstream timeline in your head and on paper, and things you own hit their dates. • Excellent written communication. This role is measured substantially in documents — specs, briefs, business cases, positioning, sell sheets — and they need to be clear, well-organized, and near-final on first pass. • Comfort with ambiguity and a genuine self-starter disposition: you build the structure when none exists yet. • Strong stakeholder skills — credible with executives, effective with sales, and patient with technical and creative partners. • Analytical fluency: you can size a market, model simple pricing scenarios, and build a defensible business case. • Able to work on a hybrid schedule from our Montvale, NJ headquarters. Preferred • AIPMM Certified Product Manager • Experience in healthcare, health tech, or pharma marketing — point-of-care media, HCP engagement, patient education, or EHR/practice-workflow platforms especially valuable. • Background in B2B media, adtech, or data products — audience targeting, programmatic, DOOH/CTV, retail or health media networks. • Familiarity with pharma marketing constraints: MLR review, adverse-event handling, HIPAA-adjacent data practices. • Experience evaluating and standing up technology or data partnerships, including build-versus-buy analysis. • Working knowledge of applied AI in a content or engagement product context. • Prior contract or consulting experience — you ramp fast and produce early. What Success Looks Like First 30 days — You know the portfolio, the competitive set, and the active pipeline. You've met the internal stakeholders each product depends on, and you've established the tracking system and working cadence we'll use going forward. By 60 days — Priority concepts have a documented product definition and a timeline with owners and dates. Partner evaluations are underway with clear criteria. The SVP has current status without having to ask for it. By 90 days — At least one product is defined end to end — features, value proposition, business case, partner path, and a first set of marketing materials — and is ready to go in front of leadership or in front of a client. Ongoing — Milestones are met. Documentation is current and trusted. Sales has material they can actually use. Fewer things need the SVP's hands to move forward. To Apply Please submit a resume along with a brief note on a product you defined and documented from concept through launch — what you owned, what you produced, and how it landed. Writing samples are welcome and encouraged: a spec, a positioning brief, a business case, or a sell sheet you wrote. Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.