$142K - 165K a year
Design and execute regional field marketing campaigns aligned with sales teams to drive pipeline growth and brand visibility in the East region.
4-7 years of field marketing experience in cybersecurity or B2B SaaS, strong understanding of cybersecurity buyers, experience with marketing automation tools, and willingness to travel 25-35%.
The Role We are seeking a Field & Partner Marketing Manager - East to drive pipeline growth and brand visibility in the East region through direct AE-focused field marketing programs. This is a high-impact role where you will partner closely with our East sales leadership and account teams to design and execute regional marketing initiatives that generate demand and accelerate deals. The ideal candidate is a hands-on field marketer who thrives in high-growth environments, knows how to support commercial and enterprise AEs, and can deliver measurable pipeline impact through localized campaigns. What You'll Do • Develop and execute East-region campaigns with direct alignment to commercial and enterprise sales teams. • Plan and run executive dinners, field events, roundtables, ABM programs, and industry conferences tailored to CISOs, SOC leaders, and IT buyers. • Collaborate with the East Sales Director and AEs to understand pipeline priorities and territory coverage. • Align with corporate demand gen, product marketing, and campaigns teams to tailor messaging and execution for East audiences. • Support account-based marketing and territory-level activation. • Track and report on campaign performance, pipeline contribution, and ROI. • Manage a $250K regional budget with accountability for demand creation and pipeline influence. • Partner closely with peer Field Marketing Managers (Central, West, East/Central) to share best practices and ensure consistency across regions. What You'll Bring • 4-7 years of experience in field marketing (cybersecurity or B2B SaaS strongly preferred). • Proven success supporting commercial + enterprise AEs with territory-based marketing programs. • Strong understanding of the cybersecurity buyer journey (CISO, SOC, IT security leaders). • Ability to execute multi-channel regional campaigns that drive measurable pipeline. • Experience with Salesforce, HubSpot/Marketo, and field/event marketing tools. • Strong project management, collaboration, and communication skills. • Willingness to travel 25-35% within the East region. Compensation & Benefits • Base Salary Range: $142,000 - $165,000 USD • Bonus: 10% annual performance bonus • Equity Halcyon offers a comprehensive benefits package, including health, dental, vision, 401(k), flexible PTO, and more.
This job posting was last updated on 10/8/2025