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GH

Guardant Health

via Workday

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Senior Product Marketing Manager, Direct to Patient

Anywhere
Full-time
Posted 1/6/2026
Direct Apply
Key Skills:
Digital marketing
Patient engagement
Campaign management
Data analysis

Compensation

Salary Range

$154K - 212K a year

Responsibilities

Lead and execute direct-to-patient marketing campaigns across multiple channels to increase awareness and patient acquisition.

Requirements

7+ years of marketing experience, including 3+ years in direct-to-patient or direct-to-consumer marketing, with a relevant bachelor's degree.

Full Description

Company Description Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook. Position Summary: We’re hiring a Senior Manager, Direct to Patient (DTP) Marketer, to accelerate the growth of Guardant Reveal by developing smart, insight-driven marketing programs. In this role, you will lead the direct-to-patient strategy and execution across digital, social, and traditional channels—using data, creative thinking, and strong cross-functional collaboration to reach, educate, and activate patients. This is a high-impact opportunity to help shape a rapidly expanding category in precision oncology and deliver meaningful results for both the business and the patients we serve. Essential Duties and Responsibilities: Lead the development and execution of DTP campaigns for Guardant Reveal to drive brand awareness, disease awareness, patient acquisition, and conversion across channels including social, display, web, CRM, direct marketing, in-office, print, with a strong emphasis on digital. Develop strategic briefs, provide clear and timely creative feedback, and build strong, collaborative partnerships with agencies. Use data-driven insights to help shape DTP and digital marketing plans and continuously optimize strategy. Create compelling patient friendly content that supports our website and other channels and partner closely with CX to build out our patient experience in the portal. Stay current on marketplace, consumer, and healthcare-specific trends and translate those insights into actionable marketing opportunities. Manage end-to-end project execution, delivering high-quality work on time, using agile approaches when appropriate, and ensuring all activities meet regulatory and compliance requirements. Partner closely with analytics to conduct research, and define and measure campaign effectiveness, ensuring ROI and achievement of brand goals. Qualifications: 7+ years of Marketing experience, 3+ years in DTP/DTC. Must have a Bachelor’s degree; MBA or Master’s preferred . Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, often without direct authority. Ability to work effectively and collaboratively in a team-based environment and partner with external/internal stakeholders; contributes to a culture of collaboration and teamwork. Problem-solver mentality, with ability to solve a broad range of problems in varying scope and complexity, with an impetus toward action. Exceptional organizational and communication skills, with high attention to detail in execution of deliverable-related tasks. Comfort with ambiguity and dynamic environments. Proximity to Guardant Health Palo Alto, CA office is a plus, with the ability to work onsite in accordance with the hybrid policy. Prior experience in healthcare, diagnostics, or oncology is a plus. Hybrid Work Model: This section is applicable to onsite employees who are eligible for hybrid work location as specified by management and related policies. Guardant has defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients. The annualized base salary ranges for the primary location and any additional locations are listed below. This range does not include benefits or, if applicable, bonus, commission, or equity. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, education, job-related skills, job duties, and business need. Primary Location: Remote - Open Position (USA) Primary Location Base Pay Range: $154,445 - $212,373 Other US Location(s) Base Pay Range: $154,445 - $212,373 If the role is performed in Colorado, the pay range for this job is: $163,530 - $224,865 Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time. Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to Peopleteam@guardanthealth.com A background screening including criminal history is required for this role. GH will consider qualified applicants with criminal arrest or conviction histories in a manner consistent with applicable law including but not limited to the LA County Fair Chance Policies and the Fair Chance Act (Gov. Code Section 12952). Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. All your information will be kept confidential according to EEO guidelines. To learn more about the information collected when you apply for a position at Guardant Health, Inc. and how it is used, please review our Privacy Notice for Job Applicants. Please visit our career page at: http://www.guardanthealth.com/jobs/ If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

This job posting was last updated on 1/7/2026

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