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Guardant Health

Guardant Health

via Talents By Vaia

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[Remote] Senior Product Marketing Manager, Direct to Patient

Anywhere
Full-time
Posted 1/6/2026
Verified Source
Key Skills:
Digital marketing
Campaign development
Content creation
Data analysis

Compensation

Salary Range

$NaNK - NaNK a year

Responsibilities

Develop and execute digital direct-to-patient marketing campaigns to increase brand awareness and patient acquisition for Guardant Reveal.

Requirements

7+ years of marketing experience, 3+ years in DTP/DTC, Bachelor's degree, strong collaboration and communication skills, healthcare or oncology experience is a plus.

Full Description

Note: The job is a remote job and is open to candidates in USA. Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. They are seeking a Senior Manager, Direct to Patient Marketer to develop and execute marketing programs that drive brand awareness and patient acquisition for Guardant Reveal. Responsibilities • Lead the development and execution of DTP campaigns for Guardant Reveal to drive brand awareness, disease awareness, patient acquisition, and conversion across channels including social, display, web, CRM, direct marketing, in-office, print, with a strong emphasis on digital • Develop strategic briefs, provide clear and timely creative feedback, and build strong, collaborative partnerships with agencies • Use data-driven insights to help shape DTP and digital marketing plans and continuously optimize strategy • Create compelling patient friendly content that supports our website and other channels and partner closely with CX to build out our patient experience in the portal • Stay current on marketplace, consumer, and healthcare-specific trends and translate those insights into actionable marketing opportunities • Manage end-to-end project execution, delivering high-quality work on time, using agile approaches when appropriate, and ensuring all activities meet regulatory and compliance requirements • Partner closely with analytics to conduct research, and define and measure campaign effectiveness, ensuring ROI and achievement of brand goals Skills • 7+ years of Marketing experience, 3+ years in DTP/DTC • Must have a Bachelor's degree; MBA or Master's preferred • Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, often without direct authority • Ability to work effectively and collaboratively in a team-based environment and partner with external/internal stakeholders; contributes to a culture of collaboration and teamwork • Problem-solver mentality, with ability to solve a broad range of problems in varying scope and complexity, with an impetus toward action • Exceptional organizational and communication skills, with high attention to detail in execution of deliverable-related tasks • Comfort with ambiguity and dynamic environments • Proximity to Guardant Health Palo Alto, CA office is a plus, with the ability to work onsite in accordance with the hybrid policy • Prior experience in healthcare, diagnostics, or oncology is a plus Company Overview • Guardant Health is a precision oncology company that uses blood tests, data sets, and analytics to provide treatment to cancer patients. It was founded in 2012, and is headquartered in Redwood City, California, USA, with a workforce of 1001-5000 employees. Its website is http://guardanthealth.com. Company H1B Sponsorship • Guardant Health has a track record of offering H1B sponsorships, with 38 in 2025, 50 in 2024, 40 in 2023, 72 in 2022, 57 in 2021, 29 in 2020. Please note that this does not guarantee sponsorship for this specific role.

This job posting was last updated on 1/8/2026

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