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Build and own Grip’s digital demand generation engine, including various campaign types. Measure pipeline impact through web analytics and design growth experiments across channels.
Candidates should have 4-6+ years of experience in growth or digital marketing, particularly in high-growth cybersecurity or B2B tech. A mix of creative and analytical skills is essential, along with a proven track record of driving pipeline through campaigns.
Description About Grip Grip Security is one of the fastest-growing cybersecurity startups, solving one of the most urgent problems facing enterprises today: securing the SaaS sprawl. We’re backed by top-tier investors and trusted by Fortune 500 customers to protect their most critical applications. Our team is lean, fast-moving, and ambitious — and marketing is at the center of how we scale. Why This Role Is Exciting This is Grip’s first-ever Growth hire — a chance to build the digital engine from the ground up and shape how we do demand generation for years to come. You won’t just be running campaigns — you’ll be defining the playbook. We’re specifically looking for someone with creator DNA. If you’ve grown a newsletter, built a LinkedIn presence, launched side projects, or hacked together communities, that mindset is exactly what we want at Grip. This role blends creativity with data-driven execution: experimenting like a creator, measuring like an analyst, and translating it all into pipeline. What You’ll Do Build and own Grip’s digital demand generation engine — from paid social to ABM to inbound campaigns. Take charge of web analytics & tracking (GA4, GTM, attribution dashboards) to measure pipeline impact. Design and run growth experiments across channels (ads, landing pages, nurture flows, LinkedIn campaigns). Partner with our content marketer and designer to launch creative campaigns that break through the noise. Own Marketo hygiene: lead scoring, nurture flows, campaign tracking. Leverage modern growth stack (ABM platforms, web tracking, AI-driven growth hacks, automation/enrichment tools). Spin up MVP campaigns quickly, validate hypotheses, and scale what works. Report campaign ROI and pipeline contribution directly to the leadership team. Build the playbooks and benchmarks that will become the foundation of Grip’s long-term growth function. Why You’ll Love This Role You’ll be the founder of Grip’s growth function — with freedom to experiment, build, and scale. You’ll see the direct impact of your work in pipeline and revenue. You’ll work in a fast-paced cybersecurity category with massive demand and breakout potential. You’ll be surrounded by a talented, creative team (content, design, product marketing, events) who want to win together. Requirements What We’re Looking For 4–6+ years in growth, demand gen, or digital marketing at a high-growth cybersecurity or B2B tech company. Strong analytics chops: GA4, GTM, Salesforce, Marketo, ABM platforms, attribution modeling, web tracking. Proven track record designing and running campaigns that directly drive pipeline. A mix of creative + data-driven thinking — you can brainstorm with the designer, experiment like a creator, and measure like an analyst. Creator DNA is a must-have: you’ve built something of your own (newsletter, blog, LinkedIn presence, community, or side project) and can show how you grew it. You thrive in scrappy, test–learn–iterate cycles — spinning up, hacking together, and scaling fast. Location: East Coast (NY or Boston strongly preferred).
This job posting was last updated on 8/27/2025