Gorilla Energy Drink

Compensation

Full Description

Compensation: $35/hour | Part-Time (Approximately 29 hours/week)ABOUT THE ROLE We're looking for a dynamic, results-driven Team Lead to manage our Sacramento market for Gorilla Energy. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Sacramento metropolitan area. ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits-fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins-all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES Market Strategy Development & Execution • Create comprehensive market schedules and manage implementation of all marketing initiatives • Develop and execute both short-term and long-term market strategies across the Sacramento metro area • Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers • Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals • Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville • Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene • Educate potential customers about what makes Gorilla Energy different from competitors Team Management • Source, interview, and onboard Brand Ambassadors (BAs) • Ensure all team members complete required background check • Manage a team of W2 Brand Ambassadors • Train team members on Gorilla Energy product knowledge • Schedule and manage team activities effectively across Sacramento's diverse communities Inventory & Equipment Management • Manage and organize storage unit for product and promotional materials • Monitor and help maintain inventory levels at local storage unit • Coordinate restock of product and promotional items • Maintain equipment in good working order in Sacramento's varying climate conditions • Ensure proper storage and handling of all company assets Reporting & Communication • Maintain detailed documentation of all market activities • Create and maintain an active schedule of events • Create comprehensive recaps after events • Report on market performance and provide strategic recommendations • Communicate effectively with company leadership and your BA team QUALIFICATIONS • 2+ years of experience in marketing, event management, or team leadership • Strong understanding of the Sacramento metropolitan market • Excellent networking and relationship-building skills • Proven ability to develop and execute marketing strategies • Experience managing teams in a fast-paced environment • Valid driver's license with clean driving record • Knowledge of energy drink market and consumer trends • Ability to work effectively in Sacramento's seasonal climate (especially during summer heat) PREFERRED EXPERIENCE • Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities • Experience with guerrilla marketing campaigns • Background in fitness, sports, trades, skating culture, outdoor activities, or related industries • Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas • Event planning and coordination experience • Beverage or CPG marketing experience • Familiarity with Sacramento's unique neighborhoods and demographic distribution • Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair