Gorilla Energy Drink

Compensation

Full Description

Compensation: $35/hour | Part-Time (Approximately 29 hours/week)ABOUT THE ROLE We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar/construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities. ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits-fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins-all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES Market Strategy Development & Execution • Create comprehensive market schedules and manage implementation of all marketing initiatives • Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods • Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers • Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts • Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island • Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford/UC Berkeley/San Jose State events, community college campuses, farmers markets, Vallejo/Oakland street festivals, and the Bay Area's vibrant cultural scene • Educate potential customers about what makes Gorilla Energy different from competitors Team Management • Source, interview, and onboard Brand Ambassadors (BAs) • Ensure all team members complete required background check • Manage a team of W2 Brand Ambassadors • Train team members on Gorilla Energy product knowledge • Schedule and manage team activities effectively across the Bay Area's diverse communities Inventory & Equipment Management • Manage and organize storage unit for product and promotional materials • Monitor and help maintain inventory levels at local storage unit • Coordinate restock of product and promotional items • Maintain equipment in good working order in the Bay Area's variable climate conditions • Ensure proper storage and handling of all company assets Reporting & Communication • Maintain detailed documentation of all market activities • Create and maintain an active schedule of events • Create comprehensive recaps after events • Report on market performance and provide strategic recommendations • Communicate effectively with company leadership and your BA team QUALIFICATIONS • 2+ years of experience in marketing, event management, or team leadership • Strong understanding of the Bay Area market and its diverse communities • Excellent networking and relationship-building skills • Proven ability to develop and execute marketing strategies • Experience managing teams in a fast-paced environment • Valid driver's license with clean driving record • Knowledge of energy drink market and consumer trends • Ability to navigate throughout the Bay Area and work across multiple cities PREFERRED EXPERIENCE • Strong connections within the Bay Area skateboarding community • Existing relationships within Bay Area tech companies, universities, and community colleges • Experience with guerrilla marketing campaigns targeting skate culture and diverse communities • Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries • Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions • Event planning and coordination experience • Beverage or CPG marketing experience • Familiarity with the Bay Area's unique neighborhoods and diverse communities • Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend