Goodwin Recruiting

Compensation

Full Description

We’re looking for a Franchise Marketing Manager to support and accelerate franchise growth across a fast-scaling QSR system. This role is hands-on, execution-led, and deeply rooted in franchise support, operational clarity, and revenue-driving marketing. This role exists to ensure marketing is clear, adoptable, operationally sound, and effective at the store level. You’ll be the primary marketing partner for franchise owners, helping them confidently execute campaigns, understand platforms, allocate budgets wisely, and drive traffic without feeling overwhelmed. Franchise Marketing Manager Benefits • Remote position with very limited travel • Competitive Salary up to $130k • Health benefits options • Growth-oriented role with fast-track opportunities for advancement • Highly collaborative team focus Franchise Marketing Manager Requirements • 3–6+ years of experience in QSR franchise marketing • Direct experience supporting franchisees or field operators • Strong organizational and project management skills • Comfort managing multiple campaigns, timelines, and stakeholders • Experience with local store marketing and paid media platforms • Ability to explain marketing clearly to non-marketers • Data-informed mindset focused on traffic and sales impact • Proactive, supportive, and systems-oriented approach Franchise Marketing Manager Responsibilities • Accountable for end-to-end execution, from planning through in-store and local market performance • Provide execution guides, toolkits, and ready-to-use assets to franchise partners • Assist with budget guidance, spend allocation, and performance tracking • Ensure brand consistency and alignment across markets • Deliver clear monthly marketing calendars, plans, and timelines • Lead franchise execution for new openings, monthly promotions, product launches, menu updates, seasonal campaigns, loyalty programs, and more JOB ID: 170592 #post Marcia Recks