GoMining

Compensation

Full Description

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic. Responsibilities: Creative Strategy & Development - Own creative direction for performance campaigns across channels, markets, and user journeys. - Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.). - Collaborate with designers, copywriters, and video editors to deliver high-performing assets. Performance Marketing Integration - Translate performance data into creative hypotheses and rapid iteration cycles. - Partner with media buyers to align creatives with CPR, ROAS, and LTV goals. - Run structured A/B and multivariate tests across platforms. - Cross-Functional Collaboration - Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity. - Align creative direction with major product launches (Academy content, Miner Wars updates). - Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia). Innovation & Trends - Stay on top of Web3, fintech, and gaming ad trends. - Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement. - Drive GoMining’s reputation as a creative leader in Web3 performance marketing. 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred). Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits). Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions. Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc. Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing. Strong leadership and project management skills; able to manage designers, freelancers, and agencies. Learning support - courses, English classes, and conferences (up to 100% reimbursement) Unique loyalty program - receive corporate digital miners and earn passive income with no investment Team retreats - company-sponsored stays at a villa in Turkey Memorable events with wow prizes - we celebrate big occasions in a big way “Employee of the Month” award - we recognize and reward our top performers Flexible days off — holidays based on your location + up to 15 sick days + up to 28 vacation days (with fast and automated approvals) New career tracks - real opportunities to grow into expert or top management roles Work-life fit - flexible hours and remote work. You don’t need to chase balance - here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.