GoHealth Urgent Care

Compensation

Full Description

Description: • Design and implement personalized email, SMS, and direct mail campaigns aimed at maximizing customer lifetime value and revenue growth. • Lead creative briefings in collaboration with Brand and Creative teams, providing data driven recommendations for new and existing email series. • Develop and refine A/B testing methodologies to optimize campaign effectiveness and engagement. • Monitor key performance indicators (KPIs) and deliver actionable insights to stakeholders to inform ongoing program enhancements. • Partner with engineering, data, and analytics teams to advance lifecycle marketing capabilities, including event-based triggers and behavioral segmentation. • Conduct in-depth analysis of customer data to uncover behavioral trends, preferences, and segmentation opportunities. • Align lifecycle marketing initiatives with broader retention goals by working closely with marketing, insights, brand, merchandising, and site teams. Requirements: • Bachelor’s degree in marketing or related field. • 5+ years in marketing, with an agency or similar role. • 5+ years of experience in lifecycle marketing, with a strong background in journey building and campaign execution. • Ability to build and manage customer journeys across Email, SMS, and direct mail to drive retention and revenue. • Skilled in using Salesforce Marketing Cloud for campaign creation, automation, segmentation, and reporting. • Experience designing, launching, and optimizing personalized, data-driven marketing campaigns. • Proficient in deploying and managing tools that support scalable, automated marketing initiatives. • Strong ability to work across teams (brand, creative, merchandising, analytics) to align marketing efforts. Benefits: • Health insurance • Paid time off • Flexible work arrangements • Professional development