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GoFundMe.org

GoFundMe.org

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Principal, Business Operations – Go-To-Market Systems

Anywhere
full-time
Posted 8/27/2025
Verified Source
Key Skills:
Salesforce configuration and architecture
GTM systems design
AI-driven automation
System integration
Workflow automation
Data modeling and reporting
Technical leadership
Product mindset
Cross-functional collaboration

Compensation

Salary Range

$140K - 180K a year

Responsibilities

Lead the architecture, design, and execution of Salesforce and GTM technology stack enhancements with AI-driven automation, guiding a small team and partnering across GTM functions to optimize processes and systems.

Requirements

8–12+ years in GTM or sales operations with hands-on Salesforce admin/architect experience, strong technical knowledge of integrations and AI applications, leadership skills, and a product-focused approach.

Full Description

Description: • Own the end-to-end architecture and design of Salesforce and the broader GTM technology stack (sales engagement, marketing automation, customer success tools, data enrichment). • Define and execute a GTM systems roadmap that balances business needs, technical scalability, AI-driven automation, and user experience. • Identify opportunities to challenge and reinvent existing processes using AI to reduce manual effort, improve decision-making, and create breakthrough gains in productivity. • Develop methods and best practices for solution design, configuration, and integration across systems, incorporating AI-driven recommendations, scoring, and workflow automation. • Configure, customize, and enhance Salesforce to support evolving GTM workflows — from lead capture through renewal and upsell. • Build and maintain automation, validation rules, workflows, and AI-enhanced processes that improve efficiency, accuracy, and data quality. • Leverage APIs, middleware, and AI models to connect GTM systems and enable predictive insights, intelligent routing, and personalized engagement. • Act like a product manager for GTM systems: gather requirements, design workflows, and deliver intuitive solutions that delight users. • Translate ambiguous business needs into structured, scalable system solutions — integrating AI tools where they drive step-change improvements. • Partner with GTM leaders to reimagine processes, reduce friction, and transform the way our teams work. • Guide and mentor 2–3 other implementers and contractors, setting technical direction, infusing a user centric approach in everything we do, prioritized across stakeholders to maintain a high impact roadmap backlog and getting hands on to solve the toughest technical challenges. • Partner closely with RevOps, Data, Sales, Marketing, Customer Success, & Product teams to ensure alignment between systems, AI integrations, data models, and reporting needs. • Serve as the GTM systems and AI thought leader — educating stakeholders on emerging technologies and identifying high-impact AI & systems driven use cases. Requirements: • 8–12+ years in GTM systems, business operations, or sales operations roles, with significant hands-on Salesforce experience (former Salesforce Admin or Architect strongly preferred). • Proven ability to design, configure, and optimize Salesforce and related GTM systems end-to-end. • Strong understanding of GTM processes (sales, marketing, customer success) and how to enhance them with AI and automation. • Experience guiding technical teams or junior implementers (formal management experience not required). • A product mindset — able to gather requirements, design great user experiences, and deliver solutions that drive adoption. • Deep technical knowledge of system integration, AI applications, automation tools, data modeling, and reporting. • Excellent communication skills with the ability to influence across functions and levels. • Proven track record of making high-impact decisions in ambiguous environments. • Passion for GoFundMe’s mission and commitment to enabling our GTM teams to succeed. • A technical doer who can both architect and build solutions, including AI-enabled capabilities. • A systems and design thinker who connects dots across people, processes, and platforms. • A product-minded problem solver who designs with the end-user in mind. • A change agent who challenges conventional approaches to unlock step-function performance improvements. • Proactive and resourceful, able to drive initiatives independently while collaborating effectively. Benefits: • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year. • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere. • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together. • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits. • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being. • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow. • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups. • Community Engagement: Make a difference through our volunteering and Gives Back programs.

This job posting was last updated on 9/4/2025

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