Global Payments

Compensation

Full Description

Role Overview: The Sr. Director of Global Marketing Automation leads the lifecycle marketing operations and marketing automation function, overseeing strategy, execution, and optimization across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot. In this role, the Sr. Director is responsible for ensuring that marketing automation drives pipeline growth, supports global campaign execution, and delivers personalized, data-driven customer experiences at scale. The role resides within the global Shared Services team of Global Payments Merchant Marketing. This leader will work closely with our Line of Business marketers, Product Marketing, Marketing Analytics, Campaign Operations and Digital Operations teams to plan and execute improved customer experience and revenue outcomes. Key Responsibilities: • Manages a global team of marketing automation specialists, enabling campaign execution across multiple regions and business units. • Support our global line of business marketing teams with the consolidation and migration to upgraded marketing automation platforms that connect to multiple CRMs. • Oversees day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance. • Leads the development and execution of email automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives. • Owns and optimizes audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking. • Develops and maintains lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations. • Partners with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity. • Maintains global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights. • Ensures compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications. • Provides performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization. • Evaluates emerging technologies and continuously improves the marketing automation tech stack and processes. • Create financial business case and manage improvements of both the technology, leveraging AI, as well as the design experience. • Proactively manage our software and development vendors, seeking to optimize automation and results through AI, and ensuring effective ROI for operations. Core Skills & Experience: • 10+ years of experience in digital operations for multi-channel campaigns execution and measurement globally. • 7+ years of driving improved customer engagement and revenue through acquisition, retention and cross sell marketing automation programs. • Deep platform expertise in Adobe Marketo Engage, HubSpot, Pardot, and strong understanding of Salesforce CRM. • 7+ years of experience managing a global team, including offshore resources to scale the automation capabilities. • 7+ years of vendor management, budgeting, business case development and optimization of partner relationships in the marketing automation space. • 5+ years of experience in building and/or migrating a business line from one platform to a new platform, including improving governance, contact database, landing page and campaign performance. • Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies. • Strong background in email marketing best practices, deliverability, personalization, and performance optimization. • Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation. • Excellent cross-functional leadership, project management, and stakeholder communication skills. • Experience in campaign attribution modeling, marketing analytics, and executive-level reporting. • Adept in managing complex system integrations, process documentation, and change management. • Highly collaborative, consultative with strong written and verbal communication skills to educate stakeholders and senior management on our automation improvements and revenue drivers.