Global Horizon Care Services

Compensation

Full Description

Position: Community Outreach & Marketing Specialist Pay Rate: $40 per hour Schedule: Part Time - 20 hours Position Title: The Community Outreach and Marketing Specialist is responsible for leading outreach initiatives, building community partnerships, and increasing awareness of the agency services. This includes connecting with hospitals, social workers, and other local organizations to represent the agency and demonstrate the value of our programs. The Specialist develops marketing content, manages social media and represents the agency at community events. This role contributes directly to organizational growth, strengthens relationships with referral sources, and ensures consistent, professional bran representation. Essential Functions • Outreach & Business Development • Lead outreach strategies to increase referrals, partnerships and visibility. • Build and maintain relationships with hospitals, physicians, senior living facilities, rehabilitation centers, social workers, and insurance providers. • Represents the agency at community events, professional conferences, and health fairs. • Track and evaluate outreach efforts using data and feedback to improve results. • Community & Partnership Engagement • Cultivate and maintain strong partnerships with healthcare professionals, case managers, and community organizations. • Engage local advocacy groups, senor centers, and agencies to expand the agency’s reach. • Serve as the primary liaison for external partners and stakeholders. • Organize and participate in events such as Lunch and Learn sessions, hospital in-service presentations, community resource fairs, and partnerships-building fairs to increase referrals for the company’s services. • Referral Development & Client Acquisition • Develop and sustain a pipeline of qualified referrals aligned with agency goals. • Conduct outreach through calls, site visits, presentations, and follow-ups. • Track referral data, conversion metrics, and outcomes. • Educate referral sources on agency programs, services, and value propositions. • Marketing and Social Media Promotion • Lead the development of and execution of marketing strategies to promote the agency. • Create engaging social media content, manage posting schedules, and interact with online communities. • Produce marketing materials such as flyers, graphics, videos, and storytelling content that highlight agency services and impact. • Represent the agency at professional and community events. • Ensure brand consistency across all communications. • Market Research & Strategic Planning • Monito industry trends, competitor activity, and emerging opportunities. • Analyze data to inform outreach and marketing strategies. • Stay informed about healthcare regulations, reimbursement updates, and referral processes. • Reporting & Documentation • Maintain accurate records of outreach activities, partnerships, and referrals. • Recommend strategies to improve outreach effectiveness and results. • Budget oversight • Manage outreach and marketing budgets • Allocate resources effectively for events, campaigns, and materials. • Monitor spending and assess return on investment (ROI) for outreach initiatives. • Adjust budget as needed based on performance and priorities. • Other Duties as Assigned • Perform additional responsibilities as assigned to contribute to agency goals Qualifications • Bachelor’s degree in business, Marketing, Healthcare Administration, Communications, or related field Experience • 3+ years of outreach, marketing, community engagement, or business development experience, preferably in healthcare, human services, or homecare settings. Skills & Experience • Proven success in building partnerships and managing stakeholder relationships. • Strong creative skills and experience developing marketing content, including social media campaigns, • Knowledge of healthcare systems, homecare services, and referral workflows preferred. • Excellent communication, presentation, and interpersonal skills. • Strategic thinker capable of executing outreach and marketing initiatives independently. • Proficient with CRM systems, Google Workspace, and social media platforms. • Analytical, organized, and able to track performance metrics. • Able to manage multiple priorities and travel as needed.