GHP Management

Compensation

Full Description

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals. ESSENTIAL DUTIES AND RESPONSIBILITIES: Included are the following but are not limited to the job specifications contained herein, other duties may be assigned. Reports To: Director of Marketing Content Creation and Management: • Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards. • Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives. • Develop thought leadership pieces to establish GHP as an industry leader. • Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation. • Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO. • Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience. • Schedule, organize, and upload digital assets for efficient content management. • Conduct A/B testing to refine strategies and improve performance. • Develop initiatives to increase conversion and retention. • Review websites, collateral, ILSs, and ads for brand presentation. • Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey. • Create, schedule, and manage digital signage, music, etc. at the properties • Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement Brand and Creative Management: • Approve all field level designs to ensure alignment with brand standards • Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice. • Design and/or manage production of all marketing collateral, signage, and ads. • Assist property with designs in Canva. • Manage all touchpoints to further engagement, conversion, and retention • Assist with resident and company events as needed • Manage all content, creative, and SEO agencies, as well as production vendors Social Media Management: • Manage Meta Business and Google Business accounts. • Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X. • Develop paid social ads alongside the Marketing Manager on strategy and execution. • Respond to online reviews and manage social media engagements. Search Engine Management: • Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices. • Review SEO monthly for all properties, with focus on lease-ups and special projects. • Create content for Gemini/Google’s generative algorithms. • Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts. PROFESSIONAL REQUIREMENTS: • Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO • Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness • Experience using CMS (e.g., WordPress) and/or DAM preferred • Experience utilizing a social media Management platform (e.g. HootSuite, Soci) • BS/BA degree in Marketing and/or related field preferred. • Proficient in MS Office Suite. • Intermediate skill with Adobe Creative Suite and advance skill with Canva. • Exceptional writing, editing, and proofreading skills • Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines PHYSICAL REQUIREMENTS: • Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel. • Frequently move/traverse, ascend/descend stairs in/around apartment homes and community. • Occasionally lift/move/carry up to 25lbs with/without assistance. • Frequently lift/move/carry 5lbs. • Constantly communicate, converse and exchange information. • Ability to remain in a stationary position for extended periods of time. • Ability to observe details at close range (within a few feet of the observer). • Constantly operates computer and other office machinery. COGNITIVE OR MENTAL REQUIREMENTS: • Reading; • Writing; • Strong math skills; • Ability to communicate clearly; • Ability to deal with complex issues; • Attention to detail; and • Ability to prepare financial and related reports. ELIGIBILITY REQUIREMENTS: • Must have unrestricted work authorization to work in the United States; and • Must be willing to submit to a background investigation. Salary Range: $70,000-$80,000. per year, DOE. Benefits: • 100% Employee coverage options for Medical, Dental, Vision. • 401(k) plan with employer match • Robust Paid Time off benefits: Vacation, Sick Days, Holidays and Personal Days. • Employee Assistance program • Tuition Assistance • Dependent Care and Medical Flexible Spending Accounts • Life & AD&D Insurance • Pet Insurance • Employee Exclusive Discounts • Lucrative referral bonus program