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GenLayer Labs Corp.

via Workable

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Chief Marketing Officer (CMO)

Anywhere
full-time
Posted 8/21/2025
Direct Apply
Key Skills:
Marketing Strategy
Brand Positioning
Digital Marketing
Social Media
Content Creation
Influencer Marketing
Partnership Development
Market Analysis
Team Leadership
Communication Skills
Presentation Skills
Community Engagement
Blockchain Knowledge
Proactive Mindset
Results-Driven
Network Building

Compensation

Salary Range

$Not specified

Responsibilities

Develop and execute a marketing strategy that aligns with business goals and establishes the company as a leader in the blockchain and AI industry. Oversee marketing campaigns across multiple channels and build a high-performing marketing team to drive growth.

Requirements

The ideal candidate should have over 5 years of experience in marketing leadership roles, particularly in the blockchain industry. A proven track record in scaling companies through effective marketing strategies and strong leadership skills is essential.

Full Description

About GenLayer Labs GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus. Backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures, we’re defining a new category of decentralized infrastructure: trustless decision-making for the AI age. Position Overview We are looking for a Chief Marketing Officer (CMO) to lead the development and execution of GenLayer’s marketing strategy to build the brand and shape our go-to-market narrative, ignite product growth, support user acquisition and build a community of GenLayer evangelists. This is an executive-level role that requires a seasoned marketing expert with a track-record in building and scaling the marketing function at a blockchain company. Backed by leading web3 investors, we are looking for a marketing visionary to help us unlock our full potential. Key Responsibilities Develop and execute a dynamic marketing strategy that aligns with the company’s business goals and establishes position as a leader in the blockchain and AI industry. Lead brand positioning and messaging to effectively communicate the company’s unique value propositions to different target audiences. Oversee the creation of engaging marketing campaigns across multiple channels, including digital, social media, content, events, and influencer marketing. Foster partnerships and collaborations within the blockchain ecosystem to enhance the company’s reach and influence. Monitor market trends and competitor activities to identify opportunities for differentiation and growth. Build and manage a high-performing marketing team capable of driving ambitious growth targets. Establish key performance indicators (KPIs) and metrics to assess the effectiveness of marketing initiatives, providing regular reports to the executive team. Collaborate with product and engineering teams to ensure alignment between marketing initiatives and product development. Drive community engagement through innovative strategies to grow the user base and promote advocacy within the blockchain space. Proven track-record in a CMO or similar function at a blockchain company. 5+ years of experience in marketing leadership roles, with a significant portion spent in the blockchain industry. A crypto-native, with deep understanding of Layer 1 and Layer 2 blockchain protocols, with the ability to translate technical concepts into compelling marketing messages. Proven track record of scaling companies from early-stage to success through effective marketing strategies. Strong leadership skills with the ability to inspire and lead a diverse marketing team. Exceptional communication and presentation skills, with a keen eye for detail. Ability to thrive in a fast-paced, dynamic environment, with a proactive and results-driven mindset. Established network within the blockchain community, with a track record of successful partnerships and collaborations. Active and established X/twitter presence Total rewards package including competitive salary, equity package, and benefits. Flexible and remote work environment. Opportunity to build the marketing function for a VC-backed start-up at the intersection of blockchain and AI Professional development and growth opportunities. If you are a marketing visionary with a passion for blockchain and the skills to elevate our brand from 0 to 100, we’d love to hear from you!

This job posting was last updated on 8/22/2025

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