General Motors LLC

Compensation

Full Description

Job Description The Global Strategic Insights Analyst supports creative quality assessment, brand strategy, and positioning recommendations for GM’s global markets through project support, data sourcing, insight development, and foundational cultural trend monitoring. They will work with GM internal teams, as well as vendor and agency partners in multiple regions, to support the Marketing Strategy & Intelligence (MSI) team vision of driving growth through strategic insights, building a best-in-class marketing toolset, and establishing global marketing best practices. In this role, they will support project roadmaps, help compile learning agendas, and leverage a variety of tools and data sources to identify key learnings that can be shared across markets. You will work cross-functionally and collaboratively, developing foundational expertise in creative quality, consumer behavior, cultural trend signals, and brand health insights to guide marketing decisions for global and regional stakeholders. Key Responsibilities Support management of multiple project timelines and solution roadmaps from planning through delivery, ensuring on-time execution for global and regional insights initiatives. Assist team leads in developing insights storytelling, including building charts, assembling data summaries, and contributing to the development of strategic recommendations and leadership presentations. Collaborate with research and analytics partners to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs, incorporating cultural and macro trend context and helping ensure consistency and comparability across regions. Apply Ehrenberg-Bass philosophies of brand growth in day-to-day analysis and in the development of recommendations, with guidance from senior team members. Refine workable data sets for insights generation, helping ensure data is clean, consistent, and ready for analysis across regions. Source first-party data, syndicated data, and secondary research to support regular insights updates, including cultural and trend-focused sources (e.g., social listening, trend reports, cultural observatories), with a focus on connecting findings across multiple global markets where possible. Maintain an ongoing inventory of best practices, available tools and methodologies, and training/reference materials that support MSI and regional marketing teams’ use of insights. Support monitoring of emerging cultural trends and early signals, helping document and share implications for creative, brand positioning, and audience strategy across global markets. Contribute to cross-functional and cross-market collaboration, participating in working sessions with global and regional teams to share findings and capture local context and needs. Demonstrated Experience 2+ years experience or strong interest in marketing strategy, consumer insights, or brand tracking, ideally with some exposure to multi-market or global brands, categories, or audiences. High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques, with an aptitude for quickly adopting new platforms and methods. Excellent collaboration skills across cross-functional internal teams, agencies, and vendors; comfortable working across regions and time zones with guidance from senior team members. A consumer-centric, results-driven mindset with a track record of increasing responsibility and ownership in previous roles, internships, or projects. Demonstrated ability to work proactively and independently on assigned workstreams while effectively supporting team leads and partner analysts. Highly organized and process-oriented, easily able to manage and prioritize multiple high-priority projects in a fast-paced, global environment. Comfortable supporting the establishment of new processes, ways of working, and best practices, and open to continuous learning as MSI capabilities evolve across regions. Curiosity about global consumer behavior, cultural nuance, and emerging cultural trends, with a desire to learn how to develop insights across markets, how to adapt strategies to local contexts, and how early signals can inform future-focused marketing decisions. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}. Este puesto podría ser elegible para beneficios de relocalización. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. 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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: Our Company Our Culture How we hire Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations Estamos decididos a liderar el cambio del mundo impulsados por la tecnología, el ingenio y el aprovechamiento de la creatividad que surgen de la diversidad de nuestro equipo. Únase a nosotros para ayudar a liderar el cambio que hará que nuestro mundo sea mejor, más seguro y más equitativo para todos, haciéndose miembro de la Comunidad de Talentos de GM (beamery.com). Como parte de nuestra comunidad de talentos, recibirá actualizaciones sobre GM, puestos vacantes, información sobre carreras y más. 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