GeneDx

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for GeneDx’s emerging growth segments, including newborn and prenatal genomics. This individual will play a key role in shaping how we reach, educate, and engage healthcare professionals in these important areas of care. • Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments. • Define and refine audience segments using data-driven insights to develop detailed personas. • Create a comprehensive content strategy that aligns with audience needs. • Lead the development and execution of full-funnel, multi-channel marketing campaigns targeting healthcare professionals. • Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging and audience targeting. • Develop and execute measurement plans to track & analyze campaign performance. • Monitor industry trends, competitor activities, and audience behaviors to identify opportunities. • Position GeneDx as a trusted partner in the healthcare space by delivering compelling messaging. • Manage approvals and reviews for all marketing materials to ensure compliance. Qualifications • Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred. • 8+ years of experience in marketing, preferably with 3-5 years focused on the healthcare industry. • Proven success in segment marketing, particularly targeting HCPs or similar professional audiences. • Background in pediatrics, maternal/fetal health, neonatology, or genomics is a plus. • Ability to build marketing strategies in emerging or growth markets. • Strength in simplifying complex scientific information into audience-centered messaging. • Exceptional communication and storytelling skills. • Proficiency in marketing technologies, including CRM and marketing automation platforms. • Experience with project management and project management tools like Monday.com. • Highly collaborative, with a history of success working cross-functionally. • A self-starter with the ability to manage multiple priorities. • Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs. • Passion for innovation, creativity, and driving meaningful outcomes in healthcare. Requirements • No specific certificates, licenses, or registrations required. Benefits • Paid Time Off (PTO) • Health, Dental, Vision and Life insurance • 401k Retirement Savings Plan • Employee Discounts • Voluntary benefits Company Description GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. • At the forefront of transforming healthcare through industry-leading exome and genome testing. • Committed to genetic disease detection, discovery, and diagnosis based on sound science. • Experts in providing clear, accurate, and meaningful answers in genetic testing.